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Wednesday, February 20, 2008

SES Audience: Pro-Merger

I'm fresh from moderating a very useful Fundamentals session on "Ad Program Strategies: Compare and Contrast" with Thomas Bindl, Steven Kaufman, and Richard Gregory. After the presentations I polled the audience: "from your standpoint as a marketer using these ad platforms: would you prefer that Yahoo remain an independent company, or that Microsoft and Yahoo merge to form a single #2 vendor in the space?"

The votes in favor of merger ran 7:1 (that's the ratio - actual vote about 21-3 among the subset who bothered to raise their hands).

Users are king, but advertisers pay for all this stuff.

Microsoft already knows the right answer. Yahoo, I hope you do.

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