Yahoo has a lot of substance to it with all kinds of substantial products and services across the globe. Call it peanut butter or call it honey, but you have to admit, a lot of it is pretty sweet (or sticky, or both). Labels: microhoo
That's why Yahoo's chiefs don't want Microsoft to acquire them. They don't want all that Yahoo to just disappear.
There are only a couple of credible ways out of this. One way is to convince its board and the suing shareholders that a combination of a radical transformation in the world of search - some elements of which Yahoo's scientists are all over - plus the familiar consumer orientation that companies like Yahoo have already proven they have in spades - could result in an increasingly vibrant second-place-to-Google entity. Not a mere also-ran, but an also-favorite just a few percentage points back in the pack.
But there's a few elements missing. Microsoft has those elements, but they come attached to a giant steamroller. There are a couple of credible alternatives, no more.
My formula for Yahoo wriggling out of the clutches of the behemoth? That's a bit of a geek-fest, and at times it's going to seem kind of old school to new readers of the blog. So instead I'll send it out to the Traffick newsletter subscriber list (hey, I said this was old school). The newsletter is still free :). If you're not on the list, you can sign up (see signup box at right). Don't worry, I won't pound you with an autoresponder. I send out a little missive to this list every 2-3 months.
Posted by Andrew Goodman
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