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Saturday, March 22, 2008

The Way That Yahoo Can Resist Microsoft

Yahoo has a lot of substance to it with all kinds of substantial products and services across the globe. Call it peanut butter or call it honey, but you have to admit, a lot of it is pretty sweet (or sticky, or both).

That's why Yahoo's chiefs don't want Microsoft to acquire them. They don't want all that Yahoo to just disappear.

There are only a couple of credible ways out of this. One way is to convince its board and the suing shareholders that a combination of a radical transformation in the world of search - some elements of which Yahoo's scientists are all over - plus the familiar consumer orientation that companies like Yahoo have already proven they have in spades - could result in an increasingly vibrant second-place-to-Google entity. Not a mere also-ran, but an also-favorite just a few percentage points back in the pack.

But there's a few elements missing. Microsoft has those elements, but they come attached to a giant steamroller. There are a couple of credible alternatives, no more.

My formula for Yahoo wriggling out of the clutches of the behemoth? That's a bit of a geek-fest, and at times it's going to seem kind of old school to new readers of the blog. So instead I'll send it out to the Traffick newsletter subscriber list (hey, I said this was old school). The newsletter is still free :). If you're not on the list, you can sign up (see signup box at right). Don't worry, I won't pound you with an autoresponder. I send out a little missive to this list every 2-3 months.

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