News organizations made a big deal out of comScore reporting a slowing of Google's paid clicks (at least according to its projections) recently. Yet somehow Google blew out earnings again.
Was Google reproaching comScore in today's earnings call? I don't think so. comScore has already warned that its data should not be misinterpreted. Why Eric Schmidt would bother referring to "certain third parties," I can't say, but best not to overthink.
Keep in mind that Lamberti and Abraham of comScore posted a detailed account of click monetization, including Google's deliberate removal of some low-quality paid clicks, to suggest that slowing paid click volume might not be an indication that Google is taking a financial hit. Basically comScore was telling the media: don't misinterpret our reports!
We in the business of skilfully navigating scary AdWords Quality Based Bidding said: amen!
And then Google blew out earnings.
They can't keep it going up forever, but once again, knee-jerk reactions to non-financial data drawn from projections have proven to be unfounded.
Posted by Andrew Goodman
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