Thursday, April 03, 2008

Google to Divest Performics

As some in the advertiser community had advocated, Google has decided to sell off the Performics division that came along as part of the DoubleClick acquisition. This would have put the agency in a conflict of interest position.

Next on the agenda...

Ahem. Microsoft? Don't you own ...

[Here's the official Google post. Hat tip Techmeme.]

Labels: doubleclick

Posted by Andrew Goodman

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D'oh!

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