Labels: click arbitrage
Rumors of the death of TrueLocal and their ilk in the arbitrage space may be greatly exaggerated.
Former click arbitrageurs, seemingly shut down by Google's newly aggressive site quality guidelines, continue to power away in "less mature markets."
In places like Canada, where many big brands still fail to show up and be counted in paid search results, the ad space still allows reinvented arbitrage players like Moxy Media to bid on click inventory on commercial terms, sending them to "modified but still arbitragey" sites like the one pictured above.
Where legitimate advertisers continue to struggle with unfairly-applied quality score penalties, it's doubly disturbing to see 365offerz.com, prefabricatedsheds201.com, and morearbitrage.allthesitesyoudontwant.com still sitting in the right rail.
As for us, we'll continue to fight for our legitimate ecommerce and media clients as they attempt to buy clicks for a reasonable CPC.
Posted by Andrew Goodman
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