Labels: yahoo search marketing
Yahoo writes to remind us that sometime next week, their bidding system will switch over from the fixed minimum bids at .10, to the sliding scale similar to Google's, that has a theoretical minimum of .01 and much higher minimums for keywords that rate poor on the Quality Index.
You can always keep tabs on developments at the YSM Blog. Reading the most recent post, I also see some very sensible advice - campaign strategy is largely about building an intelligent, relevant structure. So planning leads to greater success. They compare it to building the Pyramids.
What a coincidence. At a seminar last week, I reminded folks that if you expect to build a glorious mansion, you can't just throw it up there with no plan or blueprint. Then again, if you have a tiny little campaign that looks more like Snoopy's Doghouse, then you probably needn't worry so much. Strap yourself in and get going.
Posted by Andrew Goodman
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