As the paid search game gets trickier, it’s important to keep up-to-date with the ins and outs of paid search marketing. So, we’ve decided to launch our very own paid search seminar series called “Winning the Paid Search Game”. The first in a series of bona fide Page Zero Media training seminars will be at the Westin Harbor Castle (Toronto) on Thursday May 15 2008.
With us, you’ll learn the latest in search marketing strategies and leave with actionable insights you can build right into your accounts. Here are some other topics we’ll cover:
- Keyword research and targeting techniques.
- How to generate killer ad copy
- Ad copy testing – from A/B to multivariate testing
- Landing page improvements and testing methods
- How to set bids so you’re not overpaying for clicks
- Learn to unravel and profit from “quality score” (algorithms now used by the major search engines to rank ads).
- Different PPC techniques for Google, MSN and Yahoo!
We’re also offering the following free resources (over $200 worth):
1) A copy of Scott Miller’s TheConversionLab.com, a highly recommended report on testing for improved sales conversions ($97 value)
2) A copy of Andrew Goodman’s Winning Results with Google AdWords, 2nd Edition (sent to you as soon as it’s released by the publisher) ($20 value)
3) A copy of Mona Elesseily’s Mastering Panama ($87 value)
After the seminar (if you haven’t had enough of us!), we’ll head out for snacks and beverages (venue to be announced) and yak more about SEM and paid search marketing initiatives. We look forward to seeing you there!
Early Bird registration deadline for the Page Zero’s “Winning the Paid Search Game” in Toronto ends on April 24th, and seats are filling up fast! Register today!
Posted by Mona Elesseily
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