In my LinkedIn account I just came across a nice-looking ad for Search Engine Strategies Canada Conference and Expo 2008 (Toronto, 5th year!) - way to go guys.
It got me to thinking about a conversation I had about Facebook ads. A friend got some pretty good response from some of Facebook's more expensive forms of targeting, after meticulous research and segmentation. But I sort of got the sense that was the 10% of the campaign that worked... and the rest of the effort... well, the usual "whoops no response, chalk it up to testing," or "awareness."
The potential for precise targeting in social nets surely must have some advertisers salivating, if they can just crack the nut of how to get in users' faces without seeming like they're interrupting.
Compared with Facebook, the LinkedIn precision advertising opportunity looks like fantastic targeting for the B2B community, with less expectation of wasted ad budgets. To be able to target based on things like seniority, job function, and company size is a contemporary way to unlock and personalize the "list" that old database marketers want to sell you. High CPM territory.
Posted by Andrew Goodman
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