SES Toronto has officially begun…sort of. For anyone seeking a brain primer before hitting the main festivities tomorrow and Wednesday, the event kicked off with training sessions on Monday. I arrived to find two buffets – one was a tasty continental breakfast and the other was the choice between two different training sessions: link building tools and SEO tactics. I went with link building and joined several dozen fresh faces, all of whom were surprisingly alert given the early hour. We were treated to a smart-yet-snappy tutorial by Alliance-Link’s Debra Mastaler (also of link spiel blog fame). The session was useful for all types, from experts looking to perfect their link building skills to novices wanting to fix mistakes or make sure they were doing everything right. What did I take away from it aside from a full belly? Quite a lot. I’ll be focusing much more on finding authoritative sources the next time I try to build links. I also know a lot more about the pitfalls – how to leave link targets happy instead of highly unhappy. On with the show!
Posted by Matt Larkin
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