Very brief update from conference-land. After attending Fredrick Marckini's excellent keynote session in the a.m., I moderated sessions for the rest of the day.
Very brief summary of one:
In the State of Search Marketing in Canada panel with Ken Headrick, Brent Bernie, Guillaume Bouchard, Eric Morris, and Martin Byrne (Microsoft, comScore, NVI, Google, Yahoo), several panelists observed the significantly higher use of search and depth of Canadian users' search and web savvy (relative to the U.S. and most other nations), combined with fewer dollars being spent in relevant verticals by marketers and fewer dollars being spent by consumers on e-commerce, again, relatively speaking. Proportionally, Canadian e-marketing and e-commerce spends "should" be higher than they are relative to user savvy and search behavior.
To summarize that state of affairs I invoked my favorite turtle from the Simpsons episode, the one where Homer's hallucinating on a hot Mexican pepper and asks the turtle questions. Turtle nods yes or no.
To avid use of search and new media in Canada: "Is that because broadband Internet is basically free?" (Turtle nods yes.)
"Will Canadians ever begin spending more online?" (Turtle shakes his head no -- I try to argue with him on this.)
Eric Morris talked about our avid interest but lack of real use of mobile search and apps.
"Is that because we don't have any unlimited data plans?" Turtle nods yes.
Posted by Andrew Goodman
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