Just
Released: Google AdWords Guide -- A Brave New World Free e-book by Andrew Goodman. Are you new to
search marketing and looking to come up to speed quickly to Google AdWords?
Or maybe you've just fallen a tiny bit behind, and you're looking to re-engage
with the latest thinking. Download the e-book.
Through the magic of contextuality I ran across an ad for a software outfit called eFront.
Not the same as the fraudulent content rollup from the dot com boom #1 era. That fiasco is all nicely packaged up for your inspection here on Wikipedia.
Sure... maybe it was eight years ago, but that wouldn't be my favorite choice for a brand name!