In a piece entitled Social Media Experts Are the New Webmasters, Louis Gray writes uncharitably: Saying one is an expert in utilizing social media sites is akin to brand one's self [sic] as a "Web browsing expert", an "e-mail expert", or a "telephone specialist". Labels: social media
More constructively, he adds: While some will capitalize on the technophobes and newbies who don't know the difference between MySpace and NASA, or Hotmail and Hot Pockets, I believe it makes more sense that social media is spread thinly across all aspects of activity, be it a company's marketing activities, human resources, communications, and business development. Pretty soon, with any luck, social media won't be any scarier than opening a Web browser or writing a simple blog post.
Posted by Andrew Goodman
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