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Friday, August 08, 2008

"Drat!" Say Big Online Media Players as Popular Opinion Mandates Run-of-Network Sameness...

Yahoo, under pressure from Congress, Google, consumers, and their own shadow, decides to allow consumers to opt out of targeted advertising across the portal.

Meanwhile the session titles for the next ad:tech conference are already being rewritten:
  • "Opt-Out Means Yes: Depending on What They Meant By 'Opt,' 'Out,' and 'Hyphen'"
  • Spyware Isn't So Bad... Depending on What You Mean by 'Spy,' 'Ware,' and 'Bad'
  • 364 Ways to Stick Ads in Content
  • Etc.

Posted by Andrew Goodman




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