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Saturday, August 09, 2008
Those who know me all to well are aware of my irritating resistance to the word "pop up" in connection with Google AdWords ads.
That was one of my many suggested corrections to a recent story on Google ads over at The Register, for example.
My take is that slipping the term "pop up" in journalistic pieces about Google (as in, "and for only a dollar or so, Mr. Neufeldt's ad would pop up on Google when searchers typed the words 'truck tires'...") is part of an ongoing, insidious campaign by sellers of traditional advertising to associate (still, to this day) online targeting with things that go bump in the night. (Or something even worse, like annoying pop-ups.)
So when the casual conversation here in the Traffick Living Room on a Saturday turned to my spouse's observation that "I don't see Google ads pop up very often when I use the search engine in South Africa," I had to interject: "bup! bup! bup! waait a minute!"
I know, it's irritating to be around me, but we can't take this shit lying down. :)
Ads on Google searches "appear," "show up," "come up," or "are displayed." Or are simply there. They never pop up!Labels: google adwords
Posted by
Andrew Goodman
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