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Monday, August 25, 2008

Google AdWords Success Stories

Is this how it goes? The PR machine starts to roll *after* you've made more money than you'll ever need?

This just in: Google is seeking AdWords testimonials. Success stories. Some that you might even want to "share with the press." (Did someone attend a marketing seminar over there?)

It's beyond doing good stuff with campaigns, though. It's about how AdWords "changed your life". (AdWords is lucky it is not a mobile device, or, for every one part "it changed my life," you'd see ten parts of those Corona ads with someone deciding to chuck that sucker into the ocean, and kick back.)

Some of the questions from the "yes I want to submit my testimonial" form are as follows (with my own, personal answers furnished here):

Q. How has AdWords impacted your business and personal life?

A. It is my business. And personal life.

Q. Has it allowed you to expand your business?

A. See above.

Q. Become an entrepreneur?

A. Um, I'd like to think I was that before AdWords. But while we're on the subject of wild west entrepreneurialism, remember the good old days when we could bid on all kinds of keywords without thought to quality scores and predictive algorithms?

Q. Quit your day job?

A. I have never had a day job. At least, not prior to AdWords. So thanks for nothing, AdWords, I now have a day job. My parents are very proud.

Q. Spend more time with your family?

A. Definitely. I spend more time with my Page Zero Media family.

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Posted by Andrew Goodman




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