Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Saturday, September 27, 2008

I Will Not Be "Jackified"

To continue the off-topic nature of recent blog posts...

Whenever I tune into a radio station like 92.5 JACK-FM ("Toronto's best music mix," one of several similar best music mixes available), I'm reminded of why I hate it when somebody is so overtly trying to target "people like me".

Sure, if you had to target "people like me," I guess you'd try really hard to follow up a song from Green Day with some bad Platinum Blonde. On paper, I like both -- or have, some days, liked both at the same time. It's the "trying to target me" effort on the whole that's bound to fail. Many days, I don't feel like being me... all over again. Or I was never "me." If me means that "old" dude in the Diet Pepsi ads who is advised to "stick to his Diet Pepsi" because it's definitely not time to get wild and crazy with a shag-carpeted van with Whitesnake painted on the side, with "Your Daddy Don't Know" by Toronto pumping out the window.

It's easy to spot one of these train wrecks of a radio station: every 10th song, they'll slip in a song from The Boss. Everyone likes The Boss! Don't they? Hey, nothing against the guy, but I pretty much never want to hear a song by The Boss.

By refusing to be Jack-ified, I guess I'm ruling out hearing some of my very favorite songs, like I Can't Stand Losing You by The Police. But for reasons that should be obvious to any reader, there are far better ways of including what I like, while making sure that I never, ever, ever, again have to listen to The Boss. To say nothing of the commercials for the Pontiac-Buick dealership, or The Keg Steakhouse.

How do these Perfect Music Mix stations stay in business in this day and age? Arggh. The bank of commercials just ended. I'm supposed to want to hear this Ozzie Osbourne tune right now. I'd rather tune into Alice Cooper's syndicated ramblings, albeit sadly overtop of a similar music mix.

Labels:

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

I am speaking at SMX West

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


PR Can Be Stupid Sometimes

I'm Feeling All "Not Meta" This Week

On the Sourcetool Imbroglio

Insider Thinking Still Grips Promotional Products ...

Will Chrome Make Other Browsers Better?

Bulk Face Naming On Picasa!

Google Chrome: What Share?

AdWords 2.7, Beautiful Plumage, and the Shading Ef...

Infinite Regression Awards 2008

Paid Search Wants Respect!

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved