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Tuesday, September 23, 2008

PR Can Be Stupid Sometimes

Today I heard that The Killers are now pronouncing that they will soon supplant U2 as the world's most important, significant, dominant, or highest-grossing band.

Given that they allowed themselves to be compared with The Beatles when they first came out of the gate, this cannot be an accident. It must be a "PR strategy."

Seems like a shame that a popular act would make itself into a laughingstock by attempting to either resemble or compete with immense, unassailable pop culture icons with bodies of work a mile deep.

Maybe PR spin is counterproductive in these kinds of cases. Or even just plain dumb. Especially given the fact that musical longevity is often associated with perceived integrity.

Then again, given that the comments spewed from the mouth of Killers frontman Brandon Flowers (not to be confused with a practice squad wideout with the 49'ers), it could be just bad droogs talkin'.

Doesn't it remind you - just a bit - of the mistakes Powerset made, allowing their launch and the associated spin to be too much about "Google killing"?

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