Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Wednesday, October 22, 2008

Google Analytics Makes Another Leap Forward

Enterprise class web analytics for everyone? Who could argue with that? And who could have predicted this ten years ago?

For this camper anyway, this is the most significant announcement to come out at e-metrics summit here in Washington DC. Advanced reporting that gets closer to the enterprise class feature sets available elsewhere. Talk of a new API is welcome, too. If using third party apps to create multi-source reports for clients, it will be easier to integrate the rich data from GA.

It's all good.

Edit: In the Big-Brains-Take-on-the-News-for-Dummies Dept: On the elevator, I just talked with the co-founder of a leading analytics company and asked what he thought was the most important thing about this announcement. "It's the segmentation," he replied. "Doing it well is so incredibly hard." Peering into interfaces, it's all too easy to think stats are stats and they're easy for software vendors to serve up to you. In reality, with less powerful analytics products, "you can't get that info" is the answer to tough questions a marketer might have. Particularly intriguing is the segment "only visits that converted." It should be dead easy to check out whether most of your sales conversions came from the East Coast, or whether buyers were more or less likely to be using Firefox as their browser. Knowing more about your buyers is vital, but outside the capabilities of garden variety analytics. That, in a bit more than a nutshell, explains the pithy reaction "It's the segmentation."

Or in the words of Avinash Kaushik: "Analyzing data in aggregate is a crime against humanity." For his reaction to the announcement (some of the feature set, he no doubt had significant influence over!), see this post at Occam's Razor.

Labels:

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

I am speaking at SMX East

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


Post-Debacle Yahoo Scorecard (Or, Another Open Let...

Buy! (2)

RedFlagLeads.com

Is this what you do after you win?

You Gotta Pay for That

Nefarious Black Hat Con Men (Continued, Ad Infinit...

Techmeme Killer?

Bloodbath

I Will Not Be "Jackified"

PR Can Be Stupid Sometimes

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved