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Tuesday, November 18, 2008
You gotta keep it in perspective.
Google was kind enough to share with me this evening a new take on their now multi-faceted keyword research tool lineup. I tinkered a bit, but between knocking off work at a reasonable 7:00 p.m., going to the gym, shopping for tasteful late-fall v-necks, and eating dinner, it seems I finished the evening without a single thing to say about Google's new product rollout, other than: I look forward to playing around with it. But seriously: that's work, and I didn't play with it very much after the news embargo lifted at 8:30 p.m. my time.
The real story is over at Mike Grehan's place (blog, I mean). On Sunday, as you can see beautifully laid out in his extensive post, he posted the full account of his day accompanying Incisive Media's Matt McGowan on a Veteran's Day adventure of a lifetime -- ("is this unreal or what?"). Read on a bit, to the previous day's post, and you get an inkling of another development in the search marketing events w orld: Matt's recent promotion. Well known to many as VP of Global Marketing, Matt's new VP position encompasses publishing and content, so he'll oversee of a variety of digital properties for Incisive. I wasn't even aware that Matt has only been with Incisive since 2006. A lot accomplished in a short time. (That's Mike pictured at left, on fifth avenue... not Matt. :) )
So what's happening with me here in Toronto this week? Well, I'm not as good with the camera or the anecdotes as Mike, but I can say I'll be guest-speaking at a class for the Canadian Marketing Association tomorrow night, and on Thursday Google will be throwing some events here in Toronto for -- finally -- the grand opening of their new, non-temporary, fully-Googly Toronto office in Canada Square on Yonge St.
Posted by
Andrew Goodman
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Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.
And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.
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