Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Thursday, November 13, 2008

New Google Site Search Functionality: Initial Thoughts

Today, Google releases a new update to its increasingly popular Site Search product. I had the chance to speak with Nitin Mangtani, Lead Product Manager for Enterprise Search at the company, about Google Site Search's growing momentum.

Along with its popular search appliances, Google's "cloud-based" site search solution is gaining momentum. New pricing and features seem to eliminate some previous objections to using what was already a powerful service.

Clearly a search focused company will have a leg up in providing comprehensive indexing of your pages, and fast, relevant results for queries. But what else does Google bring to the table?

Customization is key. Today, companies using the increasingly inexpensive product (it starts at $100) can choose their own "look and feel" if they so choose, and yes, you can remove the Powered by Google logo treatment with no penalty -- it's up to you.

Ranking customization and layout options are more extensive than you might realize. Site owners can feature certain types of content; they can add specific weightings for valued attributes such as freshness; and much more. I'm uncertain how far you could really take this for a site requiring full customization, though: a movie review site that wanted its own look and feel across the board would probably still feel constrained by the Googliness of this particular search solution. But the product shines for many information-rich corporate sites, and ecommerce sites seeking to connect customers with products no matter what the query.

Because Google is ahead of many competitors on things like misspellings and synonyms, it's also a bonus to have these features included in Google Site Search. Site owners can customize synonym lists as well; it seems like that is standard fare for site search today.

I asked Nitin specifically if "smart" algorithm ranking factors like clickstream and behavioral data would be used to bubble relevant results to the top. By all means, the advantages of Google's proprietary technology are brought to bear on every query, was his answer. But here is where some customers might get uneasy. There is an uncertain mix between rank weightings you can customize yourself, and black box ranking factors that will run in Googly fashion and never be revealed to you. Those who wish to control or understand their site search algorithm won't enjoy this black box product, and this is where Google's status as a public search engine that must guard its ranking secrets against spammers becomes as much of a liability as a strength, given that now, you're guarding the algorithm against potential developers of custom ranking solutions for localized use, as opposed to would-be rank mavens trying to game the system in the case of the adversarial indexing environment of the public Web.

Google has chosen a new pricing model, and the new "index on demand" feature of the cloud-based site search product, as hooks for this latest round of publicity. But on the whole, it's simply useful to be reminded that Google's inexpensive, lightning-fast, uber-scalable site search product now has the chops to handle not only many mission-critical large company needs, but the flexibility and low price to impress niche site owners looking for a better, cheaper, site search solution. Worth a look.

Today there are simply a lot more reasons to take a second look at Google Site Search.

Labels:

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

I am speaking at SMX West

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


Is AdWords Quality Score "Like SEO"?

Something Funny's Going On

Organizing The World's Images of You in Your Bathr...

Yahoo Leads the Way in Election-Frenzied News Cate...

Yahoo Ad Agreement: Google Won't Proceed

Take Heart, American Friends

Get Social, T.O. SEM'ers

Separated at Birth? Hallowe'en Wrapup

Facebook: What Would You Pay For?

Sarcastic AOL'ers Slag GMail in Post

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved