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Paid search training - March 22, 2010 with Page Zero Media
Wednesday, November 05, 2008

Yahoo Ad Agreement: Google Won't Proceed

My sources just informed me that Google has pulled out of the advertising agreement with Yahoo, citing regulatory interference.

Although it is a short term loss to Yahoo's bottom line, I believe ultimately it's healthier for competition to keep the two companies more at arm's length and for Yahoo to continue to develop their own, proprietary platforms.

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Posted by Andrew Goodman




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