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Friday, December 12, 2008
 For this client, using the "custom segment the most engaged users" method, I isolated the "engaged decile" of site visitors who view many pages and remain on the site for a long time. In the past month, that "decile" is 11.9% of visitors, but anyway... what is remarkable about this group is that they make up well over half the pageviews on the site! In fact, this 11.9% accounts for 56.6% of pageviews, leaving the remaining 88.1% of visitors to generate a pathetic 43.4% of pageviews. Overall, engagement on this site is poor. Many visitors are distinctly unimpressed. The "average" visitor views three pages. The "average visitor" of that engaged sliver views an impressive fifteen pages! (Average time on site: 1:58 vs. 13:22, a difference of more than 6X.) So that sliver of interested folks diverges sharply from the crowd. More proof: your tribe matters a great deal. The rest of the world doesn't give a hoot.Labels: google analytics
Posted by
Andrew Goodman
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