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Wednesday, January 28, 2009
In a post called "The Truth About Account Optimization," the Yahoo Search Marketing team have responded to what they see as distortions in the "blogosphere."
Ahh, the good old blogosphere, eh? It's great if they give you the thumbs-up, but when they call you on something, they really suck. They must misunderstand. And the Truth must be told.
All I did in my previous post on this one (other than joking around a bit) was ask for someone at Yahoo to stand up and be counted regarding the decision-making process that allows Yahoo staff to "help" advertisers with their accounts willy-nilly.
The response: a post by "Administrator", formally signed by "The Team." Is that any way to treat an old "blogger friend"?
The commenters on there, like Mel66, Jonathan Hochman, Ian McAnerin, and others, sure don't seem like cranks to me. And they seem none too reluctant to hop on to reiterate their disappointment with the way Yahoo has handled this particular issue. Forgive us, again, for not bleeding purple. We're just advertisers looking for real (not fake) transparency.
To quote one of the commenters, Al Scillitani: "Yahoo does not know my business, my products, my goals, nor what is converting and generating NET revenue me." That sums it up well. It is condescending to assume that SMB's are in particular need of "assistance" to the point where they need (opt-out) "help" with account management. That's implying that they're making mistakes with their accounts or are too stupid to run them. (Remember your churn-happy stockbroker friend? The one you broke up with in 1994?)
My money's not quite under the mattress yet, but...Labels: ysm
Posted by
Andrew Goodman
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D'oh!
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