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Paid search training - March 22, 2010 with Page Zero Media
Thursday, January 22, 2009

Google Q4 Earnings: Business as Usual?

Yep, pretty much. Growth slowed but the sky didn't fall. On an annual basis, the 2008 gross revenue figure of $21.8 billion was at or a bit ahead of where most predicted it would land, back at the start of the year.

If anything, the economic downturn (and all the talk about it) provided a solid impetus for Google to shut down its non-performing, distracting projects. If they had tried to do this in better times, there would have been more grumbling.

Now, naturally, talk will turn to speculation that it is Q1 of '09 that Google is really worried about. And maybe there will prove to be some truth to this, finally. Surely, click prices will have to soften some quarter. Advertisers looking for bargains can only hope so.

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Posted by Andrew Goodman




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