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Saturday, January 31, 2009
You know a glitch is bad when Marissa Mayer posts on a Saturday. Google briefly flagged the entire Internet as "malware."
On a related subject, only twelve hours before Google's "human error" driven snafu, I had been informally sending some remarks to a client on third party "trust gauge" type indicators. My take was that the "malware" and "website trust" services often report too many false positives, to the detriment of legitimate companies.
I suggested that these third party services give warning indicators that are often "far over and above what a company like Google would say/do."
I further noted: "Google has in recent times gone as far as building in spyware warnings for sites that warn you that you probably shouldn't even go on to visit the site. But I can't help but think that many of these other 'nasty site report' scoring mechanisms are often inaccurate. A ton of legitimate companies have been caught in the net."
And went on to say: "So I think it's fortunate that Google uses more sophisticated methods to get it right, and there generally isn't an all-or-nothing type of response (save for sites that trade in spyware)."
Whoops! For a couple of hours there, Google's net was cast very wide indeed!Labels: malware
Posted by
Andrew Goodman
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Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.
And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.
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