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Thursday, January 29, 2009

Yahoo Finance vs. Google Finance: Which Page Is Better?

I used Yahoo Finance for years, until I began spending more time on Google Finance.

My question is: which of these two pages is better?

Google Finance...


















or Yahoo Finance?













Both have information. Both monetize with some advertising.

My answer is, it's the page that gives me the information I want right away. And that's Google Finance. It's all about the chart, that draws the eye in. And about the AJAXy charts that are so quickly accessible and speedily adjustable once you drill down (from either the index chart or a stock symbol).

I'm sure there is a lot you can do with Yahoo Finance -- more than ever. It remains a very popular site. But for me, I'm just not that motivated to find out, because it doesn't draw me in quickly when it loads. Beware, Yahoo, the usability gods will get you eventually, even in verticals where you maintain a substantial lead.

I probably shouldn't mention that the ads on Yahoo Finance often blink annoyingly.

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Posted by Andrew Goodman




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