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Thursday, February 26, 2009

My Ratty Old Briefcase

In an old Yahoo Mail account, I just stumbled on Yahoo's announcement that they'd be closing the Briefcase file storage service as of March 30. I was immediately curious if I actually had anything in my old briefcase. Perhaps a couple of non-working pens? Pennies? An old Hubba Bubba gum wrapper? Scribbled 3 a.m. notes for a visionary new business model, illegible to the naked eye or the sane mind?

As it turns out, along with a few seemingly random email attachments, I had an old email address book. And as I looked through some of my correspondents from then, I got a bit nostalgic. A good old Topica-Editorial-produced email newsletter from 2001, Dot Com Winners and Losers, caught my attention. A Jenny Baker would review winners like Flooz (got funded that week) and losers like DrKoop (took it on the chin that week). (So much more polite than F***ed Company. Of course, in the usual bout of self-referentiality, Jenny saw fit to review F***ed Company one week... labeling it a "winner.")

One day, as part of the usual endless feedback loop of 2001 dot com irony, Topica told Jenny to stop writing that column; she was told to focus "her writerly resources elsewhere, to help us advance toward our goal of profita.... Ah, you know the drill."

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