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Tuesday, February 24, 2009
Yahoo offering more targeting options for keyword-targeted ads -- including search retargeting and demographic overlays -- is welcome news; however, it's ironic that VP Joanne Bradford disparages the scale of some networks and individual websites. Her argument that "size matters" just underscores the need for Yahoo and Microsoft to pool resources in this area.
Posted by
Andrew Goodman
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D'oh!
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