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Wednesday, March 11, 2009
My, how well organized Google was to announce their new behavioral ads in content targeting offering.
To the public at large, VP Product Management Susan Wojcicki provides the official explanation of why digital advertising is good, how Google tries to make the ads relevant, and what behavioral targeting is going to entail. Above all, this part of the announcement scrupulously covers the privacy principles and the user control and opt-out elements of Google's advertising technology.
For AdSense publishers, a good-news announcement that advertising will continue to reach more relevant audiences, and a brief allusion to settings in AdSense accounts that deal with the new capability.
And finally, the piece de resistance: what about the AdWords gang? For the paying customers, the advertisers, a post on the Inside AdWords blog explaining that this program will be in beta for several months and that it will be expanded "later in 2009." Product manager Aitan Weinberg writes about this offering "helping you to better reach your campaign goals at scale." Concisely put, and that is exactly what we're looking for out here in advertiser-land.
It's hard to imagine any company covering the communications bases as well as this for a product that won't be fully rolled out for 4-6 months. Google, if you were expecting a major firestorm of controversy about your announcement, I have to apologize in advance. It just isn't going to happen.Labels: content targeting, google adwords
Posted by
Andrew Goodman
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