Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Saturday, March 28, 2009

Straight Talk on Click Fraud

Because my piece boiling down the whole click fraud controversy appeared elsewhere, many of you may not have seen it the first time (exactly two years ago)! My opinion hasn't changed. I still think that most of the discussions of click fraud are a sideshow to the serious concerns of marketers. The search engines' systems are not perfect, but major problems are rare and anomalous. This should be the subject of periodic audits, to be sure, but most of the time you're not going to find enough problems. Conclusion: much click fraud talk is driven by click fraud solution vendors. Sound familiar?

Anyway, other than savvy use of reporting and analytics in general, I find some tools to be handy for those periodic updates. PPC Assurance by Enquisite is one of them.

--

Rerun: Click Fraud: Sideshow vs. Reality

Excerpt: If you've owned a website for any length of time, you've probably received one of those spam e-mails offering you some scam search engine optimization service. The most recent twist on this kind of spam is: "Triple Your Google AdWords Results (By Reporting Click Fraud)".

This latter claims that advertisers are suffering "exponential losses of profit," and that if you submit a "periodic report to provider," the search engines "must comply promptly to your reports." Inane prose and poor grammar aside, what these claims are, most of all, is nonsense.

Labels:

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

I am speaking at SMX Milan

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


A Pleasant Friday Dinner in Academia, vs. the Horr...

Yes, Twitter's Business Model Is To Be Acquired, a...

YouTube Analytics Data - More Democratization of A...

Nasty Aussie Censorship

SES Toronto Speaking Pitch Window Now Open

Ridiculous CRTC CanCon Proposal Blows Logic to Bit...

Highly Relevant: Google Goes Three for Three in Be...

Why I (Finally) Got on Twitter

Dear Monica, We Changed our Algo - Google's Matt C...

I'll Be Blogging Less, So Please Follow Me on Twit...

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved