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Saturday, March 28, 2009
Because my piece boiling down the whole click fraud controversy appeared elsewhere, many of you may not have seen it the first time (exactly two years ago)! My opinion hasn't changed. I still think that most of the discussions of click fraud are a sideshow to the serious concerns of marketers. The search engines' systems are not perfect, but major problems are rare and anomalous. This should be the subject of periodic audits, to be sure, but most of the time you're not going to find enough problems. Conclusion: much click fraud talk is driven by click fraud solution vendors. Sound familiar?
Anyway, other than savvy use of reporting and analytics in general, I find some tools to be handy for those periodic updates. PPC Assurance by Enquisite is one of them.
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Rerun: Click Fraud: Sideshow vs. Reality
Excerpt: If you've owned a website for any length of time, you've probably received one of those spam e-mails offering you some scam search engine optimization service. The most recent twist on this kind of spam is: "Triple Your Google AdWords Results (By Reporting Click Fraud)".
This latter claims that advertisers are suffering "exponential losses of profit," and that if you submit a "periodic report to provider," the search engines "must comply promptly to your reports." Inane prose and poor grammar aside, what these claims are, most of all, is nonsense.Labels: click fraud
Posted by
Andrew Goodman
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D'oh!
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