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Paid search training - March 22, 2010 with Page Zero Media
Friday, March 06, 2009

Why I (Finally) Got on Twitter

In addition to the hat tip to my colleague @mona_elesseily, who urged me to finally take the plunge out of Twitter silence, I alluded to "one part @BarackObama". But perhaps not in the way you might think.

It was just a couple of weeks prior to President Obama's inauguration when I kept hearing world leaders talking about their keen interest in resuming speaking with the United States. Imagine! Such a protracted period of suspicion and silence, turned on a dime by the election of one man.

"So the channel is open again," I thought. I was filled with hope for new global possibilities. Surely dialogue is a prerequisite to accomplishing pretty much anything at all. Two-way is ideal.

And then I thought about twitter.

It's not about how it has this feature, or "does this" or "does that". It comes down to: the channel is open. Period.

It was then I decided I didn't really need convincing anymore.

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