Let the other crazy kids brag about all the parties they went to while in NYC for SES. Frankly those are private events so you have to come out in person! (We will say the Internet Marketers Charity Party was a ball, though.)
No, the main thing PZ did while in New York was storm the hallways of the Hilton, doing our professional duty to spread the latest word about search ROI.
Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.
And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.
