Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Friday, May 29, 2009

Blodget Blase on Bing

Although I currently lack 4,000 words to match his analysis, (and 10,000 to match Danny's), I agree with Henry Blodget's answer to Microsoft's search problems, I think. In case you somehow missed it, I also roughly believe that it's a good idea to spin Bing and MSN into Yahoo, in exchange for a major share in the company. (Add a Bartzian Boatload of $ to that, for good measure.)

Still and all, a lot of folks have an ever-optimistic take about what money can do for market share. Not everyone agrees with our grizzled search analysts' take that says: the money won't move the needle. Folks I had dinner with last night said "$80mm in marketing has to do something." You would think constant TV ads would get to people somehow right?

Many of us have seen this movie before, and we disagree. Users try out the new thing, the traffic spikes incredibly for one or two weeks, and then it goes right back down to where it was and people resume using Google. This has happened with Ask, Hotbot, A9...

One interesting twist with Bing is, well, the bling. If there is any segment that is amenable to switching, it's customers who will subscribe to loyalty programs for cash or points. I'll tell ya, I'm a pretty big points addict (Aeroplan miles) and that would almost get me to switch. So I think if Microsoft is absolutely dead set on spending cash to build market share, they might be able to build it one customer at a time and one giveaway at a time, and keep market share holding steady just north of 10%. With weak profit margins, but at least in the game and gathering valuable data.

So with all that being said, Bing is a major search product and it therefore deserves our full attention - some people (I think they'd need convincing with some points or cash, though) will use it if it's actually good. With that in mind, I'll be attending a demo and gathering notes for a review next week.

Labels: ,

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

See Andrew Goodman speak at ClickZ Live New York

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


Pre-SES Interview Blitz Continues: Digital Marketi...

Yahoo?: Redesign Follies Continue

Will Microsoft's Search Ad Campaign Work? (Groundh...

Could Anti-Google Choices Re-Energize Yahoo?

Is Guy Kawasaki Singlehandedly Ruining Twitter? (P...

Ads Vs. Conversations, Revisited

A Hitwise Report Does Not a Financial Report Make

Paid Search Click Decline Caused By Longer Queries...

Google Hurdles Headlong Into Real-Time Search

50 Ways to Use Your Hover (Part 1?)

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved