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Thursday, May 07, 2009
Another anniversary to report, Seth Godin reminds us. I don't do email marketing for a living. But it had a profound impact on my understanding of the past, present, and future of marketing and advertising. Godin's concept of "interruption" marketing, and later, his characterization of a dying mass-advertising era with its own internal logic (the "TV-industrial complex"), framed a whole generation of thinking about marketing in an original, actionable way that no professor's marketing textbook has ever done.
The 10th birthday of the Cluetrain Manifesto is one thing.
But of all books about marketing, it's Permission Marketing that really and truly changed my life. As Seth points out, the concept has entered the language, and many people are unaware that it is only 10 years old.Labels: permission marketing
Posted by
Andrew Goodman
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