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Saturday, May 16, 2009
Too much interesting stuff happening late week and this weekend, including Wolfram Alpha going live, data about paid search, and Google's trademark policy change. And a long weekend here in Canada to boot!
Anyway, I think I agree with Michael Arrington. Recent reports suggesting that declines in overall paid click volume (or, the proportion of referrals that came through a paid search click) year over year cannot be explained away by consumers typing longer searches that are less monetizable. The change in search behavior (towards longer queries) has not been that abrupt, and all advertisers didn't suddenly start using more negative keywords and exact match options all at once.
That said, bad economy aside, the explanation for the paid search data is a little more subtle than "bankrupt advertisers." I'll have to get back on here in between bouts of barbecue cleaning and hootin'-and-hollerin' for the Blue Jays, to offer a more comprehensive explanation and to catch up on the pressing news items that came out late week.Labels: paid search
Posted by
Andrew Goodman
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D'oh!
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