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Thursday, May 28, 2009

Pre-SES Interview Blitz Continues: Digital Marketing U

I'm grateful to Marty and Manny over at aimClear for allowing me the chance to ramble in this interview.

I am, however, a bit uncomfortable with the term "intellectual". In my experience, intellectuals are people who attend plays, read literature, and go out to debates on foreign policy. By that standard, I ain't no intellectual: I've been too busy running a business for the last few years.

It is important to have foresight and some kind of framework for understanding digital media, though. So I'm glad our field has so many "intellectuals lite" mixed in with the genuine articles. Almost every scribbler who can be counted as a quality blogger is an intellectual, in my book. Digesting the deeply-researched and principle-profound books produced by folks like Tara Hunt and Emanuel Rosen the past couple of weeks (I mention them as they're are SES keynotes for Toronto), I know how powerful a message can be when it's more than just observations, but backed by some kind of scientific research and historical knowledge. In both Tara's and Emanuel's case, I come away from their work not just feeling "smart," but with urgent tactical priorities for my business.

Posted by Andrew Goodman




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