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Saturday, June 06, 2009

Twitter Founders: Ain't No Follow-Back Boyz

Interesting piece at ReadWriteWeb about how the Twitter insiders actually use Twitter. Called out on their idiosyncratic use which doesn't resemble that of some power users, Ev Williams responded directly via email. A highly relevant excerpt, to me, is:

"Many people fall into the trap that you should follow all or most people back out of a sense of politeness or so-called engagement with the community. But the fact is, having more followers does not give you more time in the day (as much as I'd like to sell that). At a certain point, you're not actually reading any more tweets by following more people -- you're just dipping into the stream somewhat randomly and missing a whole lot of what people say.

"That's fine, but I believe people will generally get more value out of Twitter by dropping the symmetrical relationship expectation and simply curating their following list based on the information and people they want to tune in to."

The argument that the developers' own use of a tool affects the company's approach to building the tool, and its sensitivity to different user constituencies, is pretty much specious. I don't expect the developers of Word to be sending memos inside a law firm, I don't expect AdWords product developers to open an online apparel store, and come to think of it, I don't want to know what's on Steve Jobs' iPod, or how often he listens to it.

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