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Wednesday, October 28, 2009
 Google Searches for [twinkies] surged in the US and Canada in October, coinciding with the successful release of Zombieland, starring Woody Harrelson as Tallahassee, a (non-Zombie) survivor character obsessed with Hostess' sugary snack.
The effect was more pronounced in Canada, perhaps because Canadians search less for Twinkies under ordinary circumstances. It's interesting to speculate, though, about which populations are more likely to pursue searches in response to offline advertising and strong themes in media.
The top "related search"? [fried twinkies], which just happens to appear prominently in the movie as well.
The rival snack in Zombieland, the delightfully pink and coconutty Sno Balls, doesn't register much of an increase, and in any case attracts very few searches in a given year.
For the record, the real Woody Harrelson is a vegan.Labels: google insights for search
Posted by
Andrew Goodman
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