Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Tuesday, February 09, 2010

Myths Busted: Feb. 9, 2010

It's little wonder people are paid big sums of money to remind the layperson of what seems really obvious to the people who work in a specialized field every day... how helpful are you? Here's a test.

1. Newbies to AdWords are taught that "Quality Score is made up of a whole range of factors these days, including landing pages! Yep, those landing pages are really important. Gotta look at that."

Help the newcomer learn faster with:

(a) A reminder that CTR is what they should be worried about, if Quality Score is something they should worry about.

(b) A really convoluted explanation that has them believing that the tooth fairy creates optimal landing pages that result in high Quality Scores, for some reason now forgotten.

2. An important event page not only isn't ranking well in organic Google, it doesn't even appear to be indexed yet. Help troubleshoot the problem by:

(a) Fiddling with the XML Sitemap.

(b) Clicking the result when you find it in Google (dang, won't work this time... as it isn't in the top xxxx results).

(c) Notice that the TITLE TAG is a really long sentence that highlights a bunch of generic words and saves a few of the target keywords for somewhere in mid-paragraph. Recommend changing the title tag to more or less match the target search query.

Troubleshooting is harder than it looks, because some things are just so darn obvious it's all too easy to trip over them.

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

I am speaking at SMX Milan

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


Social Media: It's About Mission, Not Measurement ...

Life Is Good

Is Your Search Marketing Knowledge Outdated? You K...

Why I Won't Invest in Avid Life Media

AdSense Revenue Share: 72% for partners, 28% for G...

Attention SES Toronto Alumni

Incredibly Specific: A Trend for 2010 (Like Never ...

Introducing My New ClickZ Column: Paid Search Stra...

Google Considers Pulling Out of China Four Years A...

Study Assesses Sales Lift From Display Ads: Zero

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved