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Who is Sarah Williams of TrafficMagnet?

By Ed Kohler, 4/16/2003

Have you ever received an email from Sarah Williams or Christine
Hall of Traffic Magnet? If you have a website and an email address
you probably have. We receive around an email a week like this
from TrafficMagnet. They're also often forwarded to us from clients
asking whether this service is worth using. Hopefully this puts
the issue to rest for our clients and anyone else who stumbles
across this page.


Lately, the emails have looked like this:




The real Sarah Williams?


They used to look like this:




What kind of salesperson
doesn't include a phone number in their messages?


Ten things you should know about Sarah Williams and TrafficMagnet.



  1. There is no Sarah Williams. The site is
    hosted by a company called PDHost which
    doesn't exist
    at their stated location in Silicon Valley.

  2. Before Sarah Williams was Sarah Williams, she was Christine
    Hall
    , as you can see from this from this
    Spam Abuse posting
    from June 2002.

  3. TrafficMagnet says they will submit your site to 300,000
    search engines and directories, yet there are only a handful
    of true search engines and few directories will accept automated
    submissions. In fact, running a reverse lookup on their domain
    name doesn't
    show even one directory listing for their own site
    -
    only links from messageboards they've posted their spam on.

  4. They claim they can submit your site for a one-time
    fee of $89
    , yet submitting to three important search
    engines (Inktomi, FAST, and AskJeeves) costs $103
    per year
    . Yahoo costs an additional $299/year.
    So, they are obviously not submitting your site to places
    where people actually run searches online.

  5. Google is the most important search engine to submit your
    site to and you don't need to pay anyone to
    do that (just click
    here
    and fill out the two line form). Search engine optimization
    professionals do not charge for this. Their services are for
    achieving high rankings on relevant search terms for your business.

  6. TrafficMagnet is clearly spamming website owners. Here
    is a link to over
    400 posts on Google Groups
    from other website owners who
    share our opinion on this. Not surprisingly, the majority of
    those posts reside in the following groups:

    news.admin.net-abuse.sightings

    news.admin.net-abuse.email

    alt.kill.spammers

    alt.spam

  7. They say they will resubmit your site very month, which is not
    necessary.
    Once a search engine knows your site
    exists you do not need to resubmit it to search engines. This
    will not improve your rankings.
    You improve your
    rankings by aligning your site's info with the terms your
    potential customers are searching for and increasing your
    site's link popularity.

  8. Never trust a company that doesn't place a physical
    address or phone number on their web site.

  9. By submitting your site to thousands of 3rd, 4th, 5th tier
    and beyond websites, you'll probably end up with an inbox crammed
    with spam from other companies like TrafficMagnet collecting
    your email address. Remember, TrafficMagnet has already proven
    they do not respect your privacy
    by sending unsolicited
    email to you. It seems probable that you could lose more than
    $20/month in productivity cleaning your inbox.

  10. Creating a high ranking website involves time consuming work
    seeking out relevant links for a website. This process cannot
    be automated.


We hope this clarifies the value of that service.

Ed Kohler is the president and founder of Haystack In A Needle - a full service web marketing and search engine positioning firm based in Minneapolis, MN. Ed has a rule set up in his email program to filter trafficmagnet emails directly to the trash. 

 

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