Second Annual Online Infinite Regression Awards

A little over two years ago, Traffick published its first-ever Annual
Infinite Regression Awards celebrating the best examples of mutual online
back-scratching. Due to our policy against holding awards ceremonies in
palindrome years, we skipped 2002, but now, we give you:

The Second Annual Online Infinite Regression Awards!!!!

For the purposes of brevity and grandiosity, we will from now on refer to an
Online Infinite Regression Award as a "Reggie."

Best weblog about weblogs: We don't know if it's the best since there
are about 200 of these, but, it certainly is a good one. John Lawlor, blogs4business.com.

Most audacious attempt to profit from a premeditated interlinking scheme:
Bob Massa, Founder of
SearchKing. He fought the law, and the law won.

Best plug for a friend's book about Google on a page which will hopefully
rank high on Google: The
plug you're reading right now for Google Hacks.

Most ironic marketing campaign: When a company like LookSmart has to
pay per click to advertise its pay-per-click advertising service to people who
type "pay-per-click"
into Google.

Most (egregiously-omitted-from-MTV's-top-80-of-the-80's) narcissistic
video hit from the 1980's by a band with no apparent fan club: Me, Myself,
and I by Chalk
Circle.

Least-useful-but-very-available infinitely-regressive domain name:
hypertext-transfer-protocol.com. Honorable mention: hyphenated-domain.com.

Best content about content: MarketingSherpa's ContentBiz
newsletter.

Trade mag whose authors most shamelessly craft content to position their
own company as the only solution to the problem being discussed: Present
company being excused, ClickZ
wins it hands down.

Possibly the world's greatest $9.99 back-scratcher: http://www.thebackscratcher.com
(formerly $14.99).

And that's the Reggies for another year. Have yourselves a mutually agreeable
summer!

John Molson writes annual humor columns for Traffick.com. After spending twenty-five years as a blacksmith with authorial aspirations, Molson became a high-powered naming consultant earning as much as $500,000 per hour renaming big companies who had something to hide. Now retired, John lives in Exeter, Ontario, "Home of the White Squirrel," and has taken to pestering KFC to change its name back to "Kentucky Fried Chicken." Mmm... chicken.