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Traffick Articles: Internet Marketing Analysis & Opinion

"Building Your Business with Google for Dummies" Goes Beyond the Basics
By Adam Eisner, 8/24/2004
Building Your Business with Google for Dummies Goes Beyond the Basics

ClickTracks: Powerful Data Without the Mess
By Adam Eisner, 12/15/2003
most marketers rely on popular log analysis programs like WebTrends. But while these programs are powerful, the individuals behind ClickTracks, a Web analytics suite, felt there was room for improvement – particularly in the areas of usability and license flexibility. The result is a powerful tool that is easy to understand and simple to use.

Partner Traffic from PPC Affiliate Programs: The Good, the Bad, and the Ugly
By Andrew Goodman, 11/11/2003
Partner Traffic from PPC Affiliate Programs: The Good, the Bad, and the Ugly

Everything I Know About Marketing, I Learned from Seinfeld
By Andrew Goodman, 9/12/2003
I've been reading a lot of books about marketing, advertising and business strategy lately. I thought to myself: what would I write if I was given carte blanche by a publisher? Until recently, I didn't have much of the requisite background. In fact, it could be argued that everything I know about marketing, I learned from Seinfeld.

Online Advertisers Say "Good Riddance" to August from Hell
By Andrew Goodman, 9/2/2003
The weather, the economy, increased competition, or diluted traffic streams: what's really to blame for the dropoff in pay-per-click ROI last month? Or did everyone's business start sucking all at once?

Groundhog Day (Or, Towards Reflective Equilibrium in Web Metrics)
By Andrew Goodman, 6/29/2003
Like any game, 80% of web marketing is fundamentals, but the rest is instinct.

The Seven-or-So Habits of Highly Profitable Pay-Per-Click Search Engine Campaigns
By Andrew Goodman, 6/10/2003
Even businesses without huge amounts of capital can achieve fall-over-in-disbelief success with PPC campaigns, as Andrew's recent experience with AdWords can attest.

Second Annual Online Infinite Regression Awards
John Molson, 6/8/2003
What this country really needs is a good $9.99 back-scratcher, and of course more Dave-Barry-wannabe humorists.

Search Engines and the History of Public Relations
By Greg Jarboe, 5/5/2003
The irresistible force of search engine optimization has hit the immovable object of public relations. The result is both a threat and an opportunity.

Who is Sarah Williams of TrafficMagnet?
By Ed Kohler, 4/16/2003
Guest writer Ed Kohler unveils the truth behind one of the Web's most annoying SEO scams.

Milk it, Baby: Godin's Reflections on Purple Cow
By Andrew Goodman, 2/26/2003
Seth Godin's new book exhorts companies to build distinctiveness right into their product offerings rather than overrelying on outmoded interruption-based marketing.

Man vs. Beast: Marketing Weasels are People, Too
By Andrew Goodman, 1/16/2003
Cyber-visionaries make a sport of poking fun at so-called PR flacks and marketing weasels. The weasels reply: "Don't come crying to us when you're hoping to turn your vacuous musings into a major bestseller."

Brand Bullies' Scorched-Web Policy: A Dissent
By Andrew Goodman, 12/3/2002
Ad industry apologia has reached a fever pitch... just in time for the holidays.

Logo Good: Impressed with CafePress
By Andrew Goodman, 11/29/2002
Sayonara, scratchy XXL men’s one-size-fits-none t-shirts. Hello, “Don’t Ask Me, Lady, I Live in Beer” talking goldfish wall clocks.

Desperately Seeking Web Log File Standards
By Cory Kleinschmidt, 11/22/2002
As any search engine marketer knows, you can't measure the success of your web site or your online marketing campaigns without knowing your site statistics. Unfortunately, thanks to competing standards, it's almost impossible to know which numbers to trust.

Prime Google AdWords Keywords Still Ignored by Many Businesses
By Andrew Goodman, 11/22/2002
If it goes zip when it moves, and pop when it stops, chances are you can still advertise it online for pennies a click.

Eight-Point Winter Overture Advertising Tune-Up
By Andrew Goodman and Ed Kohler, 11/21/2002
As the pay-per-click ad industry has grown, so has competition amongst advertisers. Fortunately, campaign management interfaces are improving, which will help the detail-oriented advertiser who wants to work smarter get ahead of the pack.

LookSmart: Fact or Fiction?
By Andrew Goodman, 10/25/2002
Web sites needing qualified traffic are quietly feeding their addiction to clickthroughs with the help of search industry pariah LookSmart.

Search Term Guidelines for Overture Advertisers
By Ed Kohler, 6/17/2002
It's not as easy as it looks to build an extensive list of key phrases related to your business for the purposes of advertising through Overture.com, mainly due to editorial guidelines.

Married to an Elephant: Coping with Google's New Advertiser Editorial Policies
By Andrew Goodman, 5/17/2002
Google, fast-growing 300-lb. gorilla, is now betrothed to the five-tonne elephant AOL. Advertisers and other small critters have had to adjust.

Why Ads Are So Stupid
By Rob Frankel, 5/6/2002
You can create much more effective ads than the "big agency guys."

Google Eschews Editorial Intervention... Or Do They?
By Andrew Goodman, 4/27/2002
Google AdWords Select is enforcing a set of stringent guidelines on the ad copy used by their pay-per-click advertisers. One is led to wonder what is behind the sudden fervor for editorial control.

Paid Search Results Are Here to Stay
By Andrew Goodman, 4/2/2002
Most of us have felt that while paid placements might be desired by advertisers, there is no reason for the consumer to use a pay-for-placement search engine. And if no consumers used the search engine, the whole project might fizzle, just as Open Text's attempt to charge for rankings did back in the summer of 1996.

Relevancy: Online Advertising Middlemen Get Religion
By Andrew Goodman, 3/26/2002
Google and Overture tackle the problem of relevancy in sponsored search engine listings in radically different ways.

Pass Out the Cigars for Google's New Baby: AdWords Select
By Andrew Goodman, 2/20/2002
Overture's battleship isn't quite sunk by it, but Google AdWords Select is a welcome development for online advertisers and search engine users.

The Best Internet Marketing Books - Traffick's Picks
By Andrew Goodman, 12/10/2001
Whether your goal is to sell more lip balm or cleanse your soul, it's time to take time out to get edified by today's leading minds in online marketing.

Book Review: The Cluetrain Manifesto
By Andrew Goodman, 12/10/2001
Cluetrain is required reading for anyone who wants to understand how companies can connect meaningfully with their customers

Book Review: Unleashing the Ideavirus
By Andrew Goodman, 12/10/2001
Unleashing the Ideavirus is chock-a-block with tasty examples and evocative lingo, so it may get your creative engines revving.

Book Review: Permission Marketing
By Andrew Goodman, 12/10/2001
Permission Marketing might have done well to bill itself as a manual for marketing to highly discerning professionals in a B2B environment, and how to break through to 'opinion leaders,' IT managers and journalists, as opposed to customers in general.

Permission Marketers: Did We Blow It? By Seth Godin
By Seth Godin, 9/16/2001
Ten years ago this week, my colleagues and I launched GUTS, which, at least for me, inaugurated a new era online. For the first time, online services (the world wide web didn't exist) could motivate large groups of consumers to behave in a way that benefited both consumers and the service. Millions and millions of people played GUTS, and Prodigy (remember them?) was able to learn a great deal about what people wanted and how to get their users to do stuff.

Traffic Without Trying: Five Principles for Smarter Search Engine Marketing
By Andrew Goodman, 7/5/2001
Five ways to put your web site on a path to more effortless traffic in the future. Focus on fundamentals, spend wisely, and stop beating your head against the wall.

Inktomi May Not Be Such a Bad Deal After All as Web Search Space Narrows
By Andrew Goodman, 2/25/2001
More and more search engine traffic will be driven by paid listings as the search space narrows. Is it worth the money to pay for guaranteed listing in the Inktomi index?

Search Term Guidelines for Overture Advertisers
By Ed Kohler, 6/17/1995
It's not as easy as it looks to build an extensive list of key phrases related to your business for the purposes of advertising through Overture.com, mainly due to editorial guidelines.

 

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Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


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