Traffick Articles: Vertical Portal Analysis & Opinion
E-commerce Uptake Boosts Shopping.com
By Adam Eisner, 12/24/2003
At first glance, Shopping.com is what one would expect in a major shopping portal. Visitors can compare the prices of retail goods, make purchases, research product reviews written by consumers, and more. What’s not as apparent is that behind the scenes, all of this is being facilitated by a pay-per-click search engine.
Jeeves One Enterprise Flexes its Tentacles
By Andrew Goodman, 6/24/2002
Consumer interaction with corporate web sites could be a powerful source of feedback and improvement, but few corporations are tapping into it. Jeeves One Enterprise facilitates the dialogue with online customers.
iPhrase Helps Fortune 500 Web Apps Make Sense to Users
By Andrew Goodman, 5/29/2002
Few consumers have heard of iPhrase, but its meaning-based search technology is helping web apps make more sense to millions of users.
Bpubs Pursues Relevance by Indexing Business Content
Adam Eisner, 7/31/2001
He didn't have $7.5 million to spend on a domain name. Instead, Steve Matthews has put together a useful repository of business-related info using techniques and methods picked up in his library science training.
Priceline's in Line with an Old Wall Street Tradition: Name Your Own Reality
Andrew Goodman, 6/12/2001
The stock markets have become eerily tolerant of former dot com goats like Priceline.com. It's the continuation of an old Wall Street tradition: name your own reality.