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Traffick Articles: Web Portals Analysis & Opinion

Gen X Hunkers in its Bunker to Drive E-Commerce Growth
By Andrew Goodman, 12/24/2002
Generational angst has given way to paint chips and eavestroughs for the 28-40 crowd. Online marketers stand to benefit.

MSN Piques the Fancy of the Water Cooler People
By Andrew Goodman, 6/27/2002
A funny thing is happening: people are starting to believe that Microsoft might actually be serious about this whole Internet thing.

Can AOL Maintain High CTR's on Sponsored Listings Near Search Results?
By Andrew Goodman, 5/27/2002
Given the precedent set by the failure of banner ads to maintain high clickthrough rates, it's not a stretch to imagine that Google's new editorial guidelines for advertisers are driven by AOL's desire to make advertising look more like real search results.

It's Official: Google's Chocolate is in AOL's Peanut Butter
By Andrew Goodman, 5/2/2002
Following Wednesday's partnership announcement, AOL now opts for Google's high quality while Google gets access to AOL's high quantity.

If Precedent Is Any Guide, Google Answers Will Fizzle
By Andrew Goodman, 4/25/2002
Answer portals have sounded great in theory, but have flopped in practice. Can Google beat the odds?

Why Yahoo Is No Longer Good
By Andrew Goodman, 4/8/2002
Yahoo, once praised for its simplicity, has become cluttered, uninviting, and unwieldy. That's the good news.

Web-Based E-Mail Frequently Asked Questions (FAQs)
By Andrew Goodman, 4/2/2002
This Web-Based Email FAQ is part of Traffick.com's comprehensive coverage of web portals. How can Hotmail and Yahoo Mail make your life easier? Learn about browsing, vertical portals, B2B portals, and above all how Yahoo and other web portals are serving consumers' needs.

Frequently Asked Questions about Portals (FAQs)
By Andrew Goodman & Cory Kleinschmidt, 3/24/2002
This Portal FAQ is part of Traffick.com's comprehensive coverage of the major consumer web portals and search engines. Learn about Internet history, browsing, vertical portals, B2B and industry portals, and how Yahoo and other portals are serving consumers' needs.

Were these Verticals too Horizontal? The Slow Death of Mega-Guide Sites
By Andrew Goodman, 3/4/2002
Comprehensive web guides are invoking last ditch revenue generation efforts that seem little better than their original business models: 'We've got all this information and we'll sell people, uh, stuff.'

E-mail Upgrade Gives Users a New Reason to Yahoo!
By Cory Kleinschmidt, 1/17/2002
Yahoo's e-mail upgrade brings in new features previously available only in desktop e-mail programs like Outlook, Outlook Express or Eudora.

Quiver QKS Classifier Melds Automation with Live Input
By Andrew Goodman, 7/18/2001
Newer-generation corporate knowledge management tools are examining how to improve their treatment of workflow and human factors to respond to the decentralized nature of information management.

Dot Com Sector Faces Long Day's Journey Into Night
By Andrew Goodman, 6/5/2001
Many of the biggest stars of the dot com boom are still painfully addicted to what made them rich in the first place: a habit of warping reality for personal gain. The road to recovery may be ethical and psychological as much as it is economic. First in a series.

Yahoo Ad Woes Foreshadow For-Fee Internet
By Andrew Goodman, 3/10/2001
Who decreed that "monetizing the eyeballs" should be done with advertising? Someday, Yahoo can and will rely much more on fee-based premium services.

10 Best Yahoo Services
By Cory Kleinschmidt, 10/3/2000
Here's a look at the 10 best services from the best Web portal.

Battle of the Directories: Yahoo vs. the ODP
By Andrew Goodman, 6/17/2000
The Yahoo vs. Open Directory debate won't be settled with generalizations. What happens when you pit similar categories from the two directories head to head?

Why the Open Directory isn't Open
By Andrew Goodman, 3/30/2000
The Open Directory is fast challenging Looksmart and Yahoo as one of the most important means of searching for web content by category. Consequently, it has become a vital part of the economy of site management. Webmasters and companies ignore the Open Directory at their peril.

Hotmail & Yahoo Mail: Best of the Best
By Cory Kleinschmidt, 1/23/2000
Last time, Andrew Goodman reviewed the non-Hotmail and non-Yahoo Mail web-based e-mail options (are there really any other viable options, though?). This time, Cory Kleinschmidt takes a look at the leaders in this arena: Hotmail and Yahoo Mail.

 

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