Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Tuesday, December 24, 2002

Thanks for Nothing Dept.

I've finally figured out what to do with the stylish Yahoo! picture frame given out as a gift to attendees of Search Engine Strategies Dallas this year. I'm going to make it into a trophy for the winner of my Yahoo! Fantasy Football pool. I'll put an old white t-shirt on, write "Congrats ____" to the winner in black magic marker (Sharpie brand), then have a photo taken with me in the shirt holding a football, then put it in the frame, and present this prestigious prize to the champ. Overly complicated? A pointless waste of good brain cells? Perhaps. But then again, so is fantasy football.

Posted by Andrew
| | Permalink

 

One good blog deserves another

This is a very illuminating interview with Danny about the past and future of search engine marketing.

Posted by Andrew
| | Permalink

 

Monday, December 23, 2002

Yahoo Buys Inktomi!

End all the speculation about the future of Yahoo's relationship with Google. Yahoo has just acquired Inktomi in a $235 million transaction.

Although Yahoo had gone back with Google as its search provider in September in a "stopgap" renewal of their previous relationship, it looked to us then ("Will Google Defend its Yahoo Turf?," June 24, 2002) as if Inktomi was a logical second choice. Indeed, other than protecting the status quo, we thought Yahoo had "no reason not to" sign Inktomi. All the others (FAST, Teoma, AltaVista) were longshots.

During the fall, Google's power continued to grow to the point where it not only became a threat to all others in the business of providing Internet search, but it started looking like it was in the business of driving traffic to multiple Google-branded entities. That is to say, Google was becoming a portal.

Thus, the "stopgap deal" will now be wound down to ward off competition from a legitimate competitive threat. Yahoo has decided to take the logical tactical step of acquiring the #2 provider of crawler-based web index search, Inktomi.

Earlier this week, a prominent industry exec suggested to me that a company like Overture should buy out Inktomi. I didn't agree, citing the fact that Overture's ad-serving culture would not integrate well with that of a search technology provider. But it's safe to say that the Yahoo buyout took all of us by surprise.

Also recently, Inktomi's Ken Norton intimated to me that Inktomi would win an old distribution partner back from its competition next year. I'm not convinced that this buyout has been in the making for a long time; rather, I suspect that Inktomi was in the process of successfully wooing a distribution partner, and more recently, the deal was escalated to a buyout. On the other hand, Inktomi shed its non-core assets and downsized the company on more than one occasion this year. The goal might have been to achieve break-even to avoid bankruptcy, but the result was that the company became a much leaner and more attractive acquisition target.

Given the yet-again-changing configuration of Yahoo Search, will they now renew their focus on directory results while making Inktomi paid submission virtually impossible to ignore as well?

It's obvious now who is in the driver's seat here: the portal. Yahoo. (Portals are important? Portals have leverage? Go figure.) They've played search partners off against one another again, and now find themselves in the position of monetizing search in (at least) three ways:

  • Sponsored listings from Overture - prominently displayed since the most profitable of the three

  • Inktomi paid inclusion & Index Connect

  • Directory submissions.


There is now virtually no "unpaid" search on Yahoo! Will this hurt their credibility? Or is Inktomi's product good enough to satisfy consumers in spite of the paid inclusion model?

If portals have all this power, and Google is becoming one, how will they start to throw their own weight around? How quickly will Google hurry to consummate its long-delayed IPO given that the company could be weakened irreparably by further delays in this new "everyone against Google" climate?

So many questions. So much fun.

Posted by Andrew
| | Permalink

 

View Archived Posts

 

Speaking Engagement

I am speaking at SMX West

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010
Traffick Blog Archive ::
June 30, 2002
July 21, 2002
July 28, 2002
August 04, 2002
August 25, 2002
September 01, 2002
September 08, 2002
September 15, 2002
September 22, 2002
September 29, 2002
October 06, 2002
October 13, 2002
October 20, 2002
October 27, 2002
November 03, 2002
November 10, 2002
November 17, 2002
November 24, 2002
December 01, 2002
December 15, 2002
December 22, 2002
December 29, 2002
January 05, 2003
January 12, 2003
January 19, 2003
January 26, 2003
February 02, 2003
February 09, 2003
February 16, 2003
February 23, 2003
March 02, 2003
March 09, 2003
March 16, 2003
March 23, 2003
March 30, 2003
April 06, 2003
April 13, 2003
April 20, 2003
April 27, 2003
May 04, 2003
May 11, 2003
May 18, 2003
May 25, 2003
June 01, 2003
June 08, 2003
June 15, 2003
June 22, 2003
June 29, 2003
July 06, 2003
July 13, 2003
July 20, 2003
July 27, 2003
August 03, 2003
August 10, 2003
August 17, 2003
August 24, 2003
August 31, 2003
September 07, 2003
September 14, 2003
September 21, 2003
September 28, 2003
October 05, 2003
October 12, 2003
October 19, 2003
October 26, 2003
November 02, 2003
November 09, 2003
November 16, 2003
November 23, 2003
November 30, 2003
December 07, 2003
December 14, 2003
December 21, 2003
December 28, 2003
January 04, 2004
January 11, 2004
January 18, 2004
January 25, 2004
February 01, 2004
February 08, 2004
February 15, 2004
February 22, 2004
February 29, 2004
March 07, 2004
March 14, 2004
March 21, 2004
March 28, 2004
April 04, 2004
April 11, 2004
April 18, 2004
April 25, 2004
May 02, 2004
May 09, 2004
May 16, 2004
May 23, 2004
May 30, 2004
June 06, 2004
June 13, 2004
June 20, 2004
June 27, 2004
July 11, 2004
July 18, 2004
July 25, 2004
August 01, 2004
August 08, 2004
August 15, 2004
August 22, 2004
August 29, 2004
September 05, 2004
September 12, 2004
September 19, 2004
September 26, 2004
October 03, 2004
October 10, 2004
October 17, 2004
October 24, 2004
October 31, 2004
November 07, 2004
November 14, 2004
November 21, 2004
November 28, 2004
December 05, 2004
December 12, 2004
December 19, 2004
January 02, 2005
January 09, 2005
January 16, 2005
January 23, 2005
January 30, 2005
February 06, 2005
February 13, 2005
February 20, 2005
February 27, 2005
March 06, 2005
March 13, 2005
March 20, 2005
March 27, 2005
April 03, 2005
April 10, 2005
April 17, 2005
April 24, 2005
May 01, 2005
May 08, 2005
May 15, 2005
May 22, 2005
May 29, 2005
June 05, 2005
June 12, 2005
June 19, 2005
June 26, 2005
July 03, 2005
July 10, 2005
July 17, 2005
July 24, 2005
July 31, 2005
August 07, 2005
August 14, 2005
August 21, 2005
August 28, 2005
September 04, 2005
September 11, 2005
September 18, 2005
September 25, 2005
October 02, 2005
October 09, 2005
October 16, 2005
October 23, 2005
October 30, 2005
November 06, 2005
November 13, 2005

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved