Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Saturday, April 05, 2003

Only You Can Save Smiley

Yahoo has crafted a pretty clever way to market its Yahoo Messenger Enterprise Edition. Saying that many companies have banned IM due to security concerns, a Yahoo ad exhorts ex-corporate IMers to submit the company name, and Yahoo will "contact" the appropriate IT folks at the company (anonymously of course) to explain the benefits of the new Enterprise Edition.

Their tagline: "Save Smiley" (referring to the classic IM icon of a smiling face)

Posted by Cory
| | Permalink

 

Friday, April 04, 2003

Yahoo Ready to Make a Move?

It's nice to see that they listened to those who said (albeit two whole years ago) "hey Yahoo, why not go for the gusto and raise some money with a bond issue while interest rates are at historic lows"?

Yahoo has just floated a $750 million bond issue. What next, a merger with Time Warner? Or just Earthlink?

Posted by Andrew
| | Permalink

 

Thursday, April 03, 2003

Part Three of Search Engine Blog's PPC Roundtable

The finale of a fine three-part series of interviews with pay-per-click industry experts -- including our Andrew Goodman -- can be found here.

Posted by Cory
| | Permalink

 

Google Ads to Show Up on Amazon.com

Nearly three years ago, I wrote an article about GoTo.com's progress, wondering whether publishers were beginning to partner with GoTo's paid search in order to "shore up weak balance sheets."

Maybe that's not the most delicate way of putting it, but in any case, Amazon's new deal with Google has the potential to add a nice jolt of incremental ad revenue to Amazon.com's very busy site. Who knows, this might even be enough to keep Amazon profitable amidst an increasingly stubborn recession.

The economics of paid search are compelling, as has been borne out by Yahoo's fiscal resurgence in the past year. Amazon is in a low-margin, high volume business, which has prevented it from breaking away from break-even territory. Ebay, by contrast, is a low-touch business that takes a piece of commercial transactions but doesn't actually have any inventory. Low costs, fat profits.

Advertising revenues generated by keyword-based advertising are an extremely high-margin proposition for Amazon. You take all those page views that are already happening on a daily basis, and monetize them... with no need to ship anything or incur any cost whatsoever (other than sending Google its revenue share).

For Amazon, it's a no-brainer. 99.5% of the time, consumers may not find any of the text ads relevant to their needs. But so long as they click every so often, Google and Amazon collect dollars from advertisers.

Is this the most significant example to come along of an e-commerce company trying to supplement its own sales with an advertising model? I'd be interested to hear what others think. The only other (failed) example that I can recall was Buy.com. Remember their splashy IPO, and their bold differentiator - the claim that they would "lose money on every sale" but still turn a profit because they'd be selling so much banner space on the site? That failed, obviously... but then again, Buy.com is no Amazon.com, and banners were never as effective as small keyword-targeted text ads seem to be.

Posted by Andrew
| | Permalink

 

Why Gator Ain't Dying Anytime Soon

Forbes has paid writers who can tell you why...

Posted by Cory
| | Permalink

 

Wednesday, April 02, 2003

Permission Not Granted

To the corporate spamming weasels at Bell Mobility, my mobile phone service: please go back and read Permission Marketing. Very slowly.

For some reason, they decided that I could be opted into a regular mailing of "exclusive Internet offers." In other words, to the same scamming weasels who once charged me $541 in one month (early generation "mobile browser" that wouldn't shut off properly) and refused to send me a refund feel that it's perfectly OK to send me spam under the guise of "exclusive online offers:"


"Dear ANDREW GOODMAN," [wow... I'm impressed... that all-caps greeting felt so... right somehow. They must really care!]

"Thank you for being a Bell Mobility valued customer." [You'd better bloody value me. Your roaming charges are atrocious!]

"We appreciate your business and would like to offer you exclusive online offers!" [Now that's logical. You love me so you're spamming me?]

"Chance to win a Beetle when you purchase Bell Mobility cellphone accessories online!" [That's nice. I'm still waiting for my refund. Now get out of my inbox before I switch over to Telus.]

"Hurry, these exclusive offers are available for a limited time only!" [Say... that's the line I used on Tori Amos when I proposed marriage back in '97. I'm still waiting to hear back.]

"To unsubscribe, please click here." [Done. Why do I get the feeling I haven't heard the last of this? I've unsubscribed from the BellZinc small business newsletter six times, and it just keeps coming.]

Posted by Andrew
| | Permalink

 

More on MSN's Search Space Incursion

CNET: Report: Microsoft eyes paid search
Vaporware, I say, simply vaporware...

Posted by Cory
| | Permalink

 

Specter of Microsoft expansion looms over web search space

Overture's stock took another hit today as Wall Street caught wind of MSN Search's plan to triple its staff and increase the pace of research and product development. This news was widely known internally; Traffick caught wind of it last week from a source close to MSN.

Investors are betting that Microsoft's initiative might foreshadow an end to their partnership with Overture to serve sponsored search results. Even if this isn't the case, this certainly reduces Overture's negotiating power over future revenue shares.

Other possible implications of an expanded presence for MSN Search:

  • Reduced likelihood that MSN will renew with Inktomi after the current contract is up;
  • A possible shift in MSN's relationship with LookSmart;
  • On the other hand, MSN could easily acquire LookSmart for their technology, customer list, and editorial staff;
  • For a change, a fairly serious competitive threat to Google;
  • This may be a strong indicator of Microsoft's resolve to defeat AOL in the mainstream consumer ISP market;
  • As with any Microsoft initiative, concerns will no doubt be raised in future about privacy issues, anticompetitive practices, etc.

Posted by Andrew
| | Permalink

 

Good Recap of Google's Recent Ad Adds

MediaPost: Content Targeting Google-Style

One thing that I think many people overestimate is the value of Google -- and Overture for that matter -- signing these exclusive deals with content sites like CBS SportsLine. I'd be interested in finding out how many people use these sites to search the general Web for information. I'm guessing it's not a high percentage.

Which reminds me of the superiority of AdWords: You can "turn off" your ads so they won't appear on their partner sites. Say you're targeting a techie audience... well, you certainly wouldn't want to display your text ads on AOL!

Posted by Cory
| | Permalink

 

Tuesday, April 01, 2003

AOL in Dire Straits

AOL is scrambling to keep the ship from sinking. They may have to restate $400 million in earnings from 2002, their subscriber base actually declined last year, and now they're rushing to try to keep subscribers who are demanding broadband access from jumping ship.

CNET: AOL touts new broadband pacts

I'll give them some credit, though. I think it was a wise decision to move some of AOL Time Warner's print mags behind the AOL "firewall" as a way to protect and capitalize on their content assets. To me, it seems very silly for any print publisher to give away the entire contents of their magazines free online. I'm glad that some of them do (Fast Company, Wired, St. Louis Post-Dispatch), but I sure don't get the reasoning behind it

If nothing else, they should charge a nominal access fee to read the content online as a way to recoup their costs. It take a surprising amount of money to run a content site (so start donating to the Traffick.com charitable fund today by visiting our sponsors down the left side of the page! :)

Posted by Cory
| | Permalink

 

Other than the war in Iraq, SARS, and this snow, it's shaping up to be a great day

With all this going on, perhaps we can forgive Google for not updating this page.

Posted by Andrew
| | Permalink

 

Monday, March 31, 2003

Google Alert is the Best Thing Ever

It's better than sliced bread ever dreamt of being. It's better than a happy wife. It's better than Google itself. OK, I guess it couldn't possibly be cooler than Google itself, but, well... read on!

Google Alert is a free tool based on Google's open-source Web API that lets you tap into Google's index from your own custom, Net-connected apps. This particular implementation is super cool, although I bet only web marketing professionals or webmasters will be interested in it.

Here's what it does: you register with Google Alert, then register with Google, Inc. to receive "permission" to use the Google API (who knows what kinds of rights that Google grants itself with your innovations in its terms of service, but that's another story). Then, you can create up to 5 searches, and up to 100 automated queries per day, to be notified of changes in the Google search index for a specific search term.

For example, say you're in the wine business. You can set up a search to monitor the search results at Google on a regular basis to find out if competitors are leapfrogging you; or if you're just a consumer, you can find a new online wine store that's gaining lots of buzz.

Whatever the case may be, I'm sure there are countless innovative ways to use a tool like this, and I hope we see more things like this that help automate the laborious and boring task of monitoring your site's ranking in Google.

Posted by Cory
| | Permalink

 

Convoluted Solutions Won't Can Spam

Jesse Berst wannabe David Coursey raves about Mailblocks, another new anti-spam tool that uses the "challenge and response" type method to filter spam:

"IN ORDER to be authorized and have the message delivered, you must follow a link from the Mailblocks response over to a Web site. There, you'll be presented with a graphic image in which a series of numbers appear. You'll be asked to type those numbers into a box on the page. Doing this correctly makes you an authorized sender and your message, as well as any future messages, will go through. "

Uhh, methinks my old granny ain't gonna jump through these hoops just to send my wife a recipe. These convoluted methods are powerful, but their power comes at the price of ease of adoption. Sorry, David, but the only real way to kill spam is a simple one -- collaborative filtering tools like Cloudmark.

Mailblocks may be powerful, but Cloudmark is (and probably always will be) free for the end user.

Posted by Cory
| | Permalink

 

Sunday, March 30, 2003

My-god-how-I-hope-google-puts-an-end-to-sites-like-this.com

If you're remotely involved in search engine marketing, you've no doubt seen "keyword-rich" domain names separated by hyphens like my example above ranking highly in search engines for very desirable phrases. Well, I've been thinking that now that Google seems to be stepping up its battle against spammers, I hope they tweak the algorithm to disallow domains over a certain number of characters.

I'll leave it up to the Ph.D.'s in Mountain View to determine the appropriate cut-off number, but suffice it to say that one of the spider-based engines will initiate the moratorium on domains like this, and on that day, I will drink a few glasses of wine in celebration.

Posted by Cory
| | Permalink

 

View Archived Posts

 

Speaking Engagement

See Andrew Goodman speak at eMetrics Chicago 2014

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010
Traffick Blog Archive ::
June 30, 2002
July 21, 2002
July 28, 2002
August 04, 2002
August 25, 2002
September 01, 2002
September 08, 2002
September 15, 2002
September 22, 2002
September 29, 2002
October 06, 2002
October 13, 2002
October 20, 2002
October 27, 2002
November 03, 2002
November 10, 2002
November 17, 2002
November 24, 2002
December 01, 2002
December 15, 2002
December 22, 2002
December 29, 2002
January 05, 2003
January 12, 2003
January 19, 2003
January 26, 2003
February 02, 2003
February 09, 2003
February 16, 2003
February 23, 2003
March 02, 2003
March 09, 2003
March 16, 2003
March 23, 2003
March 30, 2003
April 06, 2003
April 13, 2003
April 20, 2003
April 27, 2003
May 04, 2003
May 11, 2003
May 18, 2003
May 25, 2003
June 01, 2003
June 08, 2003
June 15, 2003
June 22, 2003
June 29, 2003
July 06, 2003
July 13, 2003
July 20, 2003
July 27, 2003
August 03, 2003
August 10, 2003
August 17, 2003
August 24, 2003
August 31, 2003
September 07, 2003
September 14, 2003
September 21, 2003
September 28, 2003
October 05, 2003
October 12, 2003
October 19, 2003
October 26, 2003
November 02, 2003
November 09, 2003
November 16, 2003
November 23, 2003
November 30, 2003
December 07, 2003
December 14, 2003
December 21, 2003
December 28, 2003
January 04, 2004
January 11, 2004
January 18, 2004
January 25, 2004
February 01, 2004
February 08, 2004
February 15, 2004
February 22, 2004
February 29, 2004
March 07, 2004
March 14, 2004
March 21, 2004
March 28, 2004
April 04, 2004
April 11, 2004
April 18, 2004
April 25, 2004
May 02, 2004
May 09, 2004
May 16, 2004
May 23, 2004
May 30, 2004
June 06, 2004
June 13, 2004
June 20, 2004
June 27, 2004
July 11, 2004
July 18, 2004
July 25, 2004
August 01, 2004
August 08, 2004
August 15, 2004
August 22, 2004
August 29, 2004
September 05, 2004
September 12, 2004
September 19, 2004
September 26, 2004
October 03, 2004
October 10, 2004
October 17, 2004
October 24, 2004
October 31, 2004
November 07, 2004
November 14, 2004
November 21, 2004
November 28, 2004
December 05, 2004
December 12, 2004
December 19, 2004
January 02, 2005
January 09, 2005
January 16, 2005
January 23, 2005
January 30, 2005
February 06, 2005
February 13, 2005
February 20, 2005
February 27, 2005
March 06, 2005
March 13, 2005
March 20, 2005
March 27, 2005
April 03, 2005
April 10, 2005
April 17, 2005
April 24, 2005
May 01, 2005
May 08, 2005
May 15, 2005
May 22, 2005
May 29, 2005
June 05, 2005
June 12, 2005
June 19, 2005
June 26, 2005
July 03, 2005
July 10, 2005
July 17, 2005
July 24, 2005
July 31, 2005
August 07, 2005
August 14, 2005
August 21, 2005
August 28, 2005
September 04, 2005
September 11, 2005
September 18, 2005
September 25, 2005
October 02, 2005
October 09, 2005
October 16, 2005
October 23, 2005
October 30, 2005
November 06, 2005
November 13, 2005

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved