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Saturday, April 24, 2004

Because You Demanded It! Traffick in RSS

Well, a few of you demanded it. OK, I guess it was more of a polite request, but so what! Spread the word from on high: Interested parties may now syndicate Traffick.com in any RSS newsreader of their choice, and even My Yahoo now, by adding the following newsfeed in Blogger's Atom format:

http://www.traffick.com/atom.xml

I've been learning more and more about RSS lately, and I'll have a review of syndication options as they relate to portals coming soon!

Posted by Cory | | | Permalink

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Friday, April 23, 2004

From the "It's About Time" Department: Yahoo Maps SmartView

Here's an idea that's so obviously brilliant that it's hard to believe something like this didn't exist before. On Yahoo's home page today, there's a colorful ad for Yahoo Maps SmartView.

Normally I don't pay much mind to these types of things, but I gotta admit, they got me with that "SmartView" label. It sounded so... smart and so... different. And guess what? It is very different from your father's online mapping service.

In a nutshell, this is seemingly new technology that not only shows you a map, but also points of interest nearby, like where to find Indian food, a wi-fi hot spot, a workout gym, etc. I don't know how they do it, but it sure is cool. And it gives you a new way to find stuff using online maps other than the old way of searching on keywords and viewing lists Yellow Pages style.

Posted by Cory | | | Permalink

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Thursday, April 22, 2004

AOL Reinvents Itself as... a Portal

Speaking of the portal wars raging hard, AOL is now trying to become a portal again. In case you're interested, here's a brief and very rough timeline of AOL:

  • 1990ish - AOL is an online service with subscriber-only content; subscriber rate increases at rapid rate as online content is relatively scarce.
  • 1998ish - AOL launches a "me-too" portal with ad supported model; subscriber growth continues despite cracks in AOL's facade
  • 2002ish - AOL sheds online portal in favor of content exclusive to paid subscribers; subscriber growth goes negative as users drop dial-up in favor of broadband.
  • 2004 - AOL becomes portal again to try to reverse bleeding of paid subscribers, thanks to re-emergence of online advertising largely due to pay-per-click search ads.

So there you have it. I don't know about you, but I can't wait to try My AOL (again). I never got a chance to say goodbye the first time... *sniff*

Posted by Cory | | | Permalink

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Tuesday, April 20, 2004

AOL to Reboot Netscape

Well, it's about time. After doing virtually nothing with its Netscape brand since buying the company in 1998 (six years ago!), AOL says it plans to restart the Netscape brand in this News.com article. The AOL sources quoted in the article don't say what exactly they plan to do, but one safe bet would be to more prominently feature pay-per-click ads, although a quick search reminds me that Netscape does still feature Google AdWords listings in its search engine, which is basically a copy of Google's index.

Currently, Netscape is also branded as a discount Internet service provider that provides dial-up service for $9.95 a month, with no credit card required to register. I don't think I've read any press reports about how successful the recently launched Netscape ISP is, but my guess is that it ain't too hot. I did receive my first Netscape Internet service junk mail CD last week, though, so get ready for an onslaught of discs yourself. I had a feeling something was going to happen with Netscape after I saw that disc in my snail mail box.

Ah, the portal wars rage on...

Posted by Cory | | | Permalink

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Sunday, April 18, 2004

New Traffick Article:

Copernic Targets the Information Management Needs of SMEs

By Andrew Goodman, April 19, 2004

Rather than focusing on large corporate accounts with long sales cycles and price tags halfway towards seven figures, Copernic seeks to address the search needs of small to medium-sized businesses.

Posted by Cory | | | Permalink

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