Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Saturday, February 12, 2005

Dim Sum in Markham?

It seems now that Microsoft's entered the search fray, the stock "pizza palo alto" example the other guys always used to give examples of local searches has been replaced by the equally eye-glazing sample query "pizza redmond."

Apparently, if you want to look for something that interests you, rather than the search engine folks, you'll have to use your own imagination. They're clearly more interested in filling their own stomachs.

Posted by Andrew | | | Permalink

Subscribe: RSS/XML | +My Yahoo | +Newsgator | +Bloglines | +Rojo

 

Thursday, February 10, 2005

AdBumble

At the risk of being taken down by a posse of sloshed media buyers next time I'm in New York...

What is it with AdBUMB lately? No newsletters forever, then I start getting one every other day.

In the past two weeks, AdBUMB has:

  • Brained me with unseemly newsletter frequency (dare we call it spam)
  • Written to me personally to demand that I stop running a Google AdWords ad on a certain keyphrase
  • Written aggressive articles with titles like "read the contract, stupid"
  • Included huge graphical ads within their newsletters for outfits that didn't exist six weeks ago
  • Run job ads for the kinds of interactive media buying positions that didn't exist six months ago
  • Written to me to ask if I wanted to run an ad in their publication, a day after the threatening email about my AdWords campaign
Hey, enough already. You guys ever heard of RSS? If I like your stuff, I'll consider subscribing.

I think Cory's right... the 90's are back!

Posted by Andrew | | | Permalink

Subscribe: RSS/XML | +My Yahoo | +Newsgator | +Bloglines | +Rojo

 

Wednesday, February 09, 2005

Are the Roaring Nineties Back?

With money once again flowing into internet startups, and M&A activity in overdrive, it's starting to seem like the good old 1990s again.

I can't remember the last time so much activity was happening in the web space. Every day there seems to be another new startup touting a new twist on RSS, blogs or search technology that promises to (once again!) revolutionize the web. Every other day an established company is buying out a young stud while expanding their empire.

About once week a major portal introduces a cool new feature like Google's unbelievable map service this week. Every quarter or so, an internet-based company releases startling record revenues.

Search engine marketing is maturing. Best practices are being established in all aspects of e-business, which will help bring more companies into the fold, furthering the network effect of adoption. A majority of internet users now connect through high-speed connections that promise to fulfill the potential of voice over IP, online video and many other long-awaited technologies.

So, in honor of the internet's resurgence, here's a proud middle finger to the chumps at F'd Company and all the business mags who said it would never happen.

The internet is now the center of the business and entertainment world. Get used to it!

Posted by Cory | | | Permalink

Subscribe: RSS/XML | +My Yahoo | +Newsgator | +Bloglines | +Rojo

 

Tuesday, February 08, 2005

Google Maps a Smooth Experience

Google Maps is another step towards local search dominance for Google.

I've always been a fan of Yahoo! Maps and Mapquest. So the high praise for Google's new offering seems particularly significant coming from Yahoo's Jeremy Zawodny.

The experience of using Google Maps just feels that much smoother and faster. To move your point of view west, for example, you'd need to wait for the page to reload if you were using Yahoo Maps. On Google Maps, you just slide smoothly over.

And yes, they do Canada. My first search was for "1266 Queen Street West, Toronto." I ascertained that this location is a five-minute drive from my home. Walking down to the streetcar and riding it across Queen... well, that might be more like 20 mins. Interesting to ponder why these mapping programs have an "automotive" bias even within big cities... as if I'm not biased enough that way as it is! Here's hoping Google has someone working on the Top Ten Ways to Promote Alternative Fuels and Public Transit on Google Maps.

Posted by Andrew | | | Permalink

Subscribe: RSS/XML | +My Yahoo | +Newsgator | +Bloglines | +Rojo

 

Google's Innocuous Domain Registrar Foray

Some discussion on WebmasterWorld (spurred by Bob Tedeschi's article in the New York Times) speculates on what Google's really up to in becoming a domain registrar.

Here's an idea: when they say they're doing it to improve search results, why not just take them at their word?

Roughly, I would argue that this is probably the type of thing that is a continuation of the ongoing post-Florida attempt to improve search quality (and pump up ad revenues) by (a) privileging "informational" resources over commercial pages; (b) on highly commercial queries, attempting to distinguish, in various ways, "reputable commercial" from "spammy commercial."

One obvious way to check up is to attempt to match physical domain name addresses with physical addresses listed on a website. Google could also look at the length of tenure of a domain.

On the other hand, its DomainSense operation (assuming there still is such an operation within Google, after Google acquired Applied Semantics) could benefit from an effort to begin registering expired domains to serve PPC links on them. (This kind of "junk revenue seeking" got a bit of ink recently when Marchex acquired a large domain name bank.)

It definitely does seem like there are a half-dozen reasons Google might want to become a domain registrar other than actually selling domain names.

Eventually, of course, they could also set their sights on Yahoo and begin selling domain names to complement GMail, Blogger, etc. But I tend to agree with GoDaddy CEO Bob Parsons -- domain registration and web hosting companies have nothing to fear in the near term.

Tedeschi's article will not impress savvy Google watchers in one respect: it asserts Google has no phone support at all! Not only is there live support for advertisers at a well-known 866 number, but now advertisers (even small ones) have been assigned specific contact persons, to whom they're automatically directed if they phone the number and enter their account number. That being said, surely Google is too smart to deworseify from the high-margin biz they're in now into the thin-margin hosting game.

Posted by Andrew | | | Permalink

Subscribe: RSS/XML | +My Yahoo | +Newsgator | +Bloglines | +Rojo

 

Monday, February 07, 2005

What's a Click Worth to You? Maybe You Should Keep it a Secret

There has been some muted discussion of the drawbacks of choosing Overture's or Gooogle's own conversion tracking software to track paid search campaigns as opposed to using a third-party tracker. Some can't imagine that there could be any disadvantage to letting the engines see your ROI data. After all, don't they have privacy policies?

Searching on the topic, I turned up a post from last month on Reprise Media's weblog. Josh, Peter, et al. note that Shopping.com was seemingly able to glean the worth of different classes of clicks from advertisers who had chosen to use Shopping.com's own ROI tracking tool. Lo and behold, they came along and imposed new minimum bids in the areas that they've deemed more lucrative (thus replacing real market demand with "oughta be" market demand). For the advertisers who were enjoying the healthy ROI in some of the overlooked areas, it must have caused an immediate financial hit.

The word from Reprise is unequivocal: Wake Up, People.

There are plenty of ways to track your conversions. Install a tool that doesn't send your back-end data back to the same guys who are selling you the traffic.

Posted by Andrew | | | Permalink

Subscribe: RSS/XML | +My Yahoo | +Newsgator | +Bloglines | +Rojo

 

Sunday, February 06, 2005

Bloglines and the Future of Blogs, RSS and Search

News broke over the weekend that Ask.com has purchased Bloglines for an undisclosed amount. Most Traffick readers probably have never heard of Bloglines, an online RSS newsfeed aggregator, but it is said to be the most popular service of the sort.

Because of the relative anonymity surrounding Bloglines and the meteoric rise of blogging, it isn't clear yet what it means for search engines and blogging. I think it's way too early to speculate on the deal's direct implications, but here are some pretty safe assumptions about the this intersection of search engines, blogs and RSS technology, which are making for an interesting 2005.

1. Search engines are getting off the bench and taking charge. For years, blogging was a neat little hobby for geeks that formed its own clique of niche players. Then Google bought Blogger in 2003, and blogging gained more credibility.

The business model has yet to be proved for sure, but blogs offer what search engines like: content and lots of fresh content. Everyone knows Google bought Blogger in 2003 for its direct conduit to online publishing, as well as the vast real estate offered by blogs, which is perfect for content-targeted text ads. Microsoft in late 2004 launched its own blog platform called MSN Spaces. Yahoo is said to have an interest in TypePad, another leading blog platform. Some people say Google will buy Technorati, Daypop and Feedster. And now Ask buys an aggregator.

2. We ain't seen nothin' yet. The "Ask-iquisition" of Bloglines will accelerate search engine interest in blogs and RSS. More big deals like this will follow. The pace of acquisitions will be driven equally by real opportunities and synergies between blog companies and search companies, and by good old-fashioned me-tooism. In fact, the Bloglines deal may indicate pre-emptive me-tooism by Ask.com. Or, maybe we're seeing the first of many aggressive moves by Ask to dominate the blogosphere.

3. RSS search feeds are coming fast. MSN is leading the way in the integration of RSS search results feeds, and Google is sure to follow, provided they can live with the constant pinging of its servers by RSS readers. MSN isn't heavily promoting RSS search feeds yet, probably for this reason.

4. Internet marketing splinters even more. By this time next year, RSS marketing and blog marketing will be two of the hottest trends, right up there with search engine marketing. In fact all of this will meld together. We're seeing the next-generation online content platform forming before our eyes.

As always, stay tuned for more!

Posted by Cory | | | Permalink

Subscribe: RSS/XML | +My Yahoo | +Newsgator | +Bloglines | +Rojo

 

View Recent Posts

 

Speaking Engagement

See Andrew Goodman speak at eMetrics Chicago 2014

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010
Traffick Blog Archive ::
June 30, 2002
July 21, 2002
July 28, 2002
August 04, 2002
August 25, 2002
September 01, 2002
September 08, 2002
September 15, 2002
September 22, 2002
September 29, 2002
October 06, 2002
October 13, 2002
October 20, 2002
October 27, 2002
November 03, 2002
November 10, 2002
November 17, 2002
November 24, 2002
December 01, 2002
December 15, 2002
December 22, 2002
December 29, 2002
January 05, 2003
January 12, 2003
January 19, 2003
January 26, 2003
February 02, 2003
February 09, 2003
February 16, 2003
February 23, 2003
March 02, 2003
March 09, 2003
March 16, 2003
March 23, 2003
March 30, 2003
April 06, 2003
April 13, 2003
April 20, 2003
April 27, 2003
May 04, 2003
May 11, 2003
May 18, 2003
May 25, 2003
June 01, 2003
June 08, 2003
June 15, 2003
June 22, 2003
June 29, 2003
July 06, 2003
July 13, 2003
July 20, 2003
July 27, 2003
August 03, 2003
August 10, 2003
August 17, 2003
August 24, 2003
August 31, 2003
September 07, 2003
September 14, 2003
September 21, 2003
September 28, 2003
October 05, 2003
October 12, 2003
October 19, 2003
October 26, 2003
November 02, 2003
November 09, 2003
November 16, 2003
November 23, 2003
November 30, 2003
December 07, 2003
December 14, 2003
December 21, 2003
December 28, 2003
January 04, 2004
January 11, 2004
January 18, 2004
January 25, 2004
February 01, 2004
February 08, 2004
February 15, 2004
February 22, 2004
February 29, 2004
March 07, 2004
March 14, 2004
March 21, 2004
March 28, 2004
April 04, 2004
April 11, 2004
April 18, 2004
April 25, 2004
May 02, 2004
May 09, 2004
May 16, 2004
May 23, 2004
May 30, 2004
June 06, 2004
June 13, 2004
June 20, 2004
June 27, 2004
July 11, 2004
July 18, 2004
July 25, 2004
August 01, 2004
August 08, 2004
August 15, 2004
August 22, 2004
August 29, 2004
September 05, 2004
September 12, 2004
September 19, 2004
September 26, 2004
October 03, 2004
October 10, 2004
October 17, 2004
October 24, 2004
October 31, 2004
November 07, 2004
November 14, 2004
November 21, 2004
November 28, 2004
December 05, 2004
December 12, 2004
December 19, 2004
January 02, 2005
January 09, 2005
January 16, 2005
January 23, 2005
January 30, 2005
February 06, 2005
February 13, 2005
February 20, 2005
February 27, 2005
March 06, 2005
March 13, 2005
March 20, 2005
March 27, 2005
April 03, 2005
April 10, 2005
April 17, 2005
April 24, 2005
May 01, 2005
May 08, 2005
May 15, 2005
May 22, 2005
May 29, 2005
June 05, 2005
June 12, 2005
June 19, 2005
June 26, 2005
July 03, 2005
July 10, 2005
July 17, 2005
July 24, 2005
July 31, 2005
August 07, 2005
August 14, 2005
August 21, 2005
August 28, 2005
September 04, 2005
September 11, 2005
September 18, 2005
September 25, 2005
October 02, 2005
October 09, 2005
October 16, 2005
October 23, 2005
October 30, 2005
November 06, 2005
November 13, 2005
November 20, 2005
November 27, 2005

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved