Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Saturday, March 05, 2005

Traffic Without Trying

It seems that the growing consensus at places like Webmaster World much resembles the "Traffic Without Trying" approach advocated within these pages oh so long ago.

So why does everyone still rush the stage when Matt Cutts speaks?

Posted by Andrew | | | Permalink

Subscribe: RSS/XML | +My Yahoo | +Newsgator | +Bloglines | +Rojo

 

Friday, March 04, 2005

ReviewCrawler

Greg Linden makes the excellent point that in Google's newly-beefed up local search offering, restaurant reviews are listed if available from extant sources. This seems to be an example of "fair play," whereby Google happily sends traffic off to other places without trying to monetize every click. It adds to the credibility of Google Local as a clearinghouse for available information rather than being solely a paid directory. (It is worth noting that on the example I clicked on, a Frommer's review of Susur Lee's restaurant in Toronto, the site is an AdSense publisher, so Google isn't hurting for monetization even when it sends users away.)

Players like Yahoo and CitySearch also offer restaurant reviews. With these, users can directly add reviews.

Both approaches seem sensible, but Google's approach seems to lean more towards traditional editorial sources, whereas the others are untrained (but very genuine) impressions from real diners. I don't know exactly which approach works for me. I tend to find that some direct posts are quite misleading. Either way, the added context is going to make the local search experience richer and more usable than ever, because it will mean less "hunting around."

Just another great example of how metasearch can and will evolve to delight users.

Posted by Andrew | | | Permalink

Subscribe: RSS/XML | +My Yahoo | +Newsgator | +Bloglines | +Rojo

 

Wednesday, March 02, 2005

SES, or Hell?

Great conference, as usual. From hearing Danny interview Jerry Yang, to learning new things from the panelists on the Compelling Ads and Landing Pages session, to Mike Grehan's VIP dinner, to chuckling at The Gates, which are supposed to be down but aren't yet, to getting my picture taken with William Hung at the Ask Jeeves party.

Right now, though, it's about the radio in the next room. The Lionel Ritchie was bad enough when it started three hours ago. But now... Dan Hill? Dan freakin' Hill.

Nothing for it but to put in a little more work on a presentation (presenting tomorrow, once again on contextual ads) and hope it stops soon.

If you're into search and didn't make it to New York, come to SES Toronto, May 4-5. It's guaranteed to be informative and fun. No special appearances by Dan Hill, I promise.

Posted by Andrew | | | Permalink

Subscribe: RSS/XML | +My Yahoo | +Newsgator | +Bloglines | +Rojo

 

The Pop-Up that Worked

Do pop-ups work? This one got my attention:

"Stop paying 99 cents per song."

I know Napster is old news (and reinvented) but now that everyone's got an iPod, this is an amazingly effective ad. I'm one of those dumb people who has actually paid 99 cents for a song. :)

And without any segue, happy birthday, Yahoo. Where do I start? What more can be said? The amazing thing is, you're ONLY ten years old. Overture and Google are ONLY seven. Google AdWords, PPC version -- only three. GMail -- just a baby.

The next ten should be fun!

Posted by Andrew | | | Permalink

Subscribe: RSS/XML | +My Yahoo | +Newsgator | +Bloglines | +Rojo

 

Sunday, February 27, 2005

Furor Over Google AutoLink Overblown

It's one thing for Microsoft to do it in typical Microsoft fashion, but it's another thing entirely for Google to do it, Google-style. I'm talking, of course, about Google's AutoLink feature, introduced recently in the beta version 3.0 of the Google Toolbar.

Several leading bloggers are fanning the flames this time against Google, one of the rare instances where pundits have actually protested something the big G has done. The free ride for the golden boys with the the lava lamps couldn't last forever, I guess.

Now, I hate to think that I love everything that Google does so much that I'm incapable of rendering an impartial judgement with Page and Brin, but... I have to say that this "controversy" over AutoLink is much ado about nuttin', IMHO.

Think about it. We're talking about an optional, minor feature of an optional toolbar that actually gives you a choice of which mapping service to use! How is this a feature that jeopardizes anything anyone could put on a web page? Anyone who uses this feature has to seek it out and know how to turn it on. If it benefits users, and if Google doesn't play monkey business with it, what's the harm?

This could be something that actually moves innovation forward, and I'd like to give Google a chance to see what they can do with it. I think Google, unlike Microsoft, has honestly earned the right to be given the benefit of the doubt.

Who knows, maybe one day they'll open it up and allow third-party developers to tap into this capability. Would that make AutoLink more palatable? If not, then what would?

Posted by Cory | | | Permalink

Subscribe: RSS/XML | +My Yahoo | +Newsgator | +Bloglines | +Rojo

 

View Recent Posts

 

Speaking Engagement

See Andrew Goodman speak at eMetrics Chicago 2014

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010
Traffick Blog Archive ::
June 30, 2002
July 21, 2002
July 28, 2002
August 04, 2002
August 25, 2002
September 01, 2002
September 08, 2002
September 15, 2002
September 22, 2002
September 29, 2002
October 06, 2002
October 13, 2002
October 20, 2002
October 27, 2002
November 03, 2002
November 10, 2002
November 17, 2002
November 24, 2002
December 01, 2002
December 15, 2002
December 22, 2002
December 29, 2002
January 05, 2003
January 12, 2003
January 19, 2003
January 26, 2003
February 02, 2003
February 09, 2003
February 16, 2003
February 23, 2003
March 02, 2003
March 09, 2003
March 16, 2003
March 23, 2003
March 30, 2003
April 06, 2003
April 13, 2003
April 20, 2003
April 27, 2003
May 04, 2003
May 11, 2003
May 18, 2003
May 25, 2003
June 01, 2003
June 08, 2003
June 15, 2003
June 22, 2003
June 29, 2003
July 06, 2003
July 13, 2003
July 20, 2003
July 27, 2003
August 03, 2003
August 10, 2003
August 17, 2003
August 24, 2003
August 31, 2003
September 07, 2003
September 14, 2003
September 21, 2003
September 28, 2003
October 05, 2003
October 12, 2003
October 19, 2003
October 26, 2003
November 02, 2003
November 09, 2003
November 16, 2003
November 23, 2003
November 30, 2003
December 07, 2003
December 14, 2003
December 21, 2003
December 28, 2003
January 04, 2004
January 11, 2004
January 18, 2004
January 25, 2004
February 01, 2004
February 08, 2004
February 15, 2004
February 22, 2004
February 29, 2004
March 07, 2004
March 14, 2004
March 21, 2004
March 28, 2004
April 04, 2004
April 11, 2004
April 18, 2004
April 25, 2004
May 02, 2004
May 09, 2004
May 16, 2004
May 23, 2004
May 30, 2004
June 06, 2004
June 13, 2004
June 20, 2004
June 27, 2004
July 11, 2004
July 18, 2004
July 25, 2004
August 01, 2004
August 08, 2004
August 15, 2004
August 22, 2004
August 29, 2004
September 05, 2004
September 12, 2004
September 19, 2004
September 26, 2004
October 03, 2004
October 10, 2004
October 17, 2004
October 24, 2004
October 31, 2004
November 07, 2004
November 14, 2004
November 21, 2004
November 28, 2004
December 05, 2004
December 12, 2004
December 19, 2004
January 02, 2005
January 09, 2005
January 16, 2005
January 23, 2005
January 30, 2005
February 06, 2005
February 13, 2005
February 20, 2005
February 27, 2005
March 06, 2005
March 13, 2005
March 20, 2005
March 27, 2005
April 03, 2005
April 10, 2005
April 17, 2005
April 24, 2005
May 01, 2005
May 08, 2005
May 15, 2005
May 22, 2005
May 29, 2005
June 05, 2005
June 12, 2005
June 19, 2005
June 26, 2005
July 03, 2005
July 10, 2005
July 17, 2005
July 24, 2005
July 31, 2005
August 07, 2005
August 14, 2005
August 21, 2005
August 28, 2005
September 04, 2005
September 11, 2005
September 18, 2005
September 25, 2005
October 02, 2005
October 09, 2005
October 16, 2005
October 23, 2005
October 30, 2005
November 06, 2005
November 13, 2005
November 20, 2005
November 27, 2005

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved