SEM
2.0: for the pros, by the pros
Need search engine marketing discussion with a
higher
signal-to-noise ratio? Try SEM 2.0, the successor to I-Search Digest.
Consumer (or horizontal) portals
are aimed at consumer audiences and typically offer free e-mail,
personal home pages, sports scores, stock tickers, instant
messengers, auctions, chat, games and more.
Vertical portals differ from consumer
portals in that they target a specific audience, such as a
particular industry, and offer many of the consumer portal
features but only for the target audience. Many times, the
user must be a member of a group to access the vertical portal.